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Homebase names Chris McDonough Marketing Director

Milton Keynes, UK, 2015-11-17 — /EPR Retail News/ — Chris McDonough has been appointed to the role of Marketing Director at Homebase, reporting to Managing Director Echo Lu as part of the Homebase Leadership Team. He takes up the position on 1 December 2015.

Chris brings with him a wealth of experience from a broad range of sectors including FMCG and Retail, involving various marketing and commercial roles within the UK and across Europe. He joins the business at an exciting time of change as Homebase builds on its productivity plan to position it for long-term investment and growth.

Chris was recently UK Marketing Director for Asda, responsible for all areas until recently including retail, home shopping, George and financial services. Prior to that he was UK Managing Director for brands with Molson Coors for several years, and UK Marketing and R&D Director for dairy giant Muller, where also had overall responsibility for the Irish business. Chris started his career at Mars, where he progressed through various commercial and marketing roles to become German Pet Care Commercial Director having worked in several roles across Europe.

On his appointment, Echo Lu, Managing Director at Homebase said: “I am delighted that Chris is joining the team and look forward to welcoming him to the business. With his functional expertise, diverse experiences and collaborative style, he will be a great asset as we go through the next stage in our journey to be a more customer focused brand.

I would also like to thank Jo Kenrick for her dedication and contribution in the four years she has been with Homebase and wish her all the best in her future career in non-executive roles.”

Chris McDonough added: “I am excited to be joining Homebase and working with the team. I have been impressed by the enthusiasm and calibre of colleagues I have met so far. It is a great time to join the business as it helps to shape a new direction for home improvement that is very clearly focused on helping customers to create a home they love.”



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For more information, please contact the Homebase Press Office on 0845 120 4365 or email .

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About Homebase
Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 271 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

SOURCE: Home Retail Group

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