Belgium: New generation Colruyt store opens in Chapelle-lez-Herlaimont

Halle, Belgium, 2015-11-20 — /EPR Retail News/ — On Wednesday 18 November a brand-new Colruyt store will open its doors at Clos du Chêne 13 in Chapelle-lez-Herlaimont, 500 m from where the current store is.

New-generation store

Colruyt Chapelle is a store of the new generation. Store manager Mathieu Magrone: “The current store and car park had become too small to offer our customers an optimum service. It was time to look for a new location. This new-generation store is even more efficient and makes shopping more pleasant for our customers. When making renovations, we of course always aim at simplicity and the lowest costs, as our customers expect us to.”

The new store is built on pillars, which allowed for a covered 156-space car park to be created. Customers can easily access the store via the elevator or the moving walkway.

Brand-new butcher’s department

The butcher’s department of the new Colruyt Chapelle has also been completely redesigned. Butcher’s shop manager Sébastien Decubber: “Our customers have a clear overview of the range of meat, cold cuts and salads. And they can see the butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.”

Collect&Go shops for the customer

The new store’s covered car park also features a Collect&Go pick-up point. “Collect&Go is the handy service of Colruyt to shop for the customers”, store manager Mathieu Magrone explains. “They send us their shopping list via collectandgo.be using their PCs or smartphones, and the Collect&Go team has their products ready at the pick-up point on the day and time of their choice. This is a handy service, and it saves time!”

Special open house

From Wednesday 18 November, manager Mathieu Magrone, butcher’s shop manager Sébastien Decubber and their 53 employees will be on hand to welcome customers at the new Colruyt Chapelle. Mathieu Magrone: “The evening before, on Tuesday evening 17 November from 17 to 20, everyone is invited for a preview of the renovations. During this special open house, we will gladly offer our customers some refreshments. Everyone is most welcome!”

Contact
Jan Derom
press@colruytgroup.com
+32 (0)2 363 55 45
+32 (0)473 92 45 10

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Belgium: New generation Colruyt store opens in Chapelle-lez-Herlaimont

Belgium: New generation Colruyt store opens in Chapelle-lez-Herlaimont