Retailer welcomes social sharing with #TheGivingHat
HOFFMAN ESTATES, Ill., 2015-12-1 — /EPR Retail News/ — On Tuesday, Dec. 1, people around the world will digitally unite in the name of generosity to celebrate #GivingTuesday. On this global day dedicated to giving back, Kmart is proud to show its continued support for St. Jude Children’s Research Hospital®, encouraging shoppers to donate to the cause and join Kmart associates nationwide in wearing The Giving Hat™ on the special day.
Kmart collaborated with St. Jude this year to design The Giving Hat™ – a new way to draw attention, heighten awareness and raise funds in the fight against childhood cancer and other life-threatening diseases. One dollar from the sale of each $5 hat will be added to the millions of dollars Kmart stores are raising this holiday season for St. Jude.* The Giving Hat™ is available exclusively at all Kmart stores and online at kmart.com/stjude while supplies last.
Kmart is asking shoppers to show their support for St. Jude on #GivingTuesday by joining the conversation on social media and share a photo wearing the hat with the hashtag #TheGivingHat or make a donation via a link at Kmart.com/StJude.
“We are thrilled to see how well The Giving Hat™ has been received,” said Alasdair James, President and Chief Member Officer at Kmart. “#GivingTuesday embodies the spirit of Kmart, our associates and our members who are always looking for ways to give back to their communities. We pride ourselves on making giving fashionable every day of the week.”
Tweet This: Support St. Jude this #GivingTuesday by buying @Kmart #TheGivingHat. $1 from each hat sold will be donated to @StJude. http://bit.ly/1jSbPXx
“Kmart continues to be a leader for our St. Jude Thanks and Giving campaign and we are grateful for their unwavering commitment to the children of St. Jude,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “The incredible support of their customers and associates allows us to keep my father’s founding promise that no family ever pays St. Jude for anything – not for treatment, travel, housing or food, because we believe all a family should worry about is helping their child live. This year, Kmart, in collaboration with St. Jude, designed and is selling The Giving Hat™ to raise additional funds and awareness for the lifesaving work happening at St. Jude.”
Over the last nine years, Kmart has been the top fundraiser for St. Jude, raising more than $76.7 million, which is enough to:
- Fully operate St. Jude for more than a month; or
- Provide more than 148,643 hours of physical therapy; or
- Provide more than 7.6 million meals for St. Jude patients; or
- Provide a full course of standard treatment for 180 children battling acute lymphoblastic leukemia (ALL)
In addition to The Giving Hat™, Kmart also offers an adorable holiday bear ornament. With each St. Jude Children’s Research Hospital ornament purchased, Kmart will donate $1 to help St. Jude’s lifesaving mission.**
To view the moving digital video created to celebrate the launch of the hat, featuring several celebrities, including longtime Kmart ambassador and St. Jude supporter Jaclyn Smith, visit Kmart’s YouTube channel: https://youtu.be/3tYnrnmPk7I.
*Kmart will donate $1 from the sale of The Giving Hat to St. Jude Children’s Research Hospitalbetween Nov. 8 and Dec. 31, 2015, with a minimum guaranteed donation of $50,000 to St. Jude.
**Through Dec. 24, 2015, Kmart is donating $1.00 from the in store or online purchase of each qualifying bear ornament to St. Jude, with a minimum donation of $50,000.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company’s website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on Dec. 1, 2015. This effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.
Mary Ann Schoppman
Zeno Group for Kmart