App gives customers a new way to order, ability to customize meals and chance to redeem and select surprise offers
ATLANTA, Ga., 2016-Jun-06 — /EPR Retail News/ — Today (June 1, 2016), Chick-fil-A® launches Chick-fil-A One TM – a mobile app that gives customers a new way to experience Chick-fil-A. The app is designed to give customers more choices to better meet their needs, including the ability to customize their meal, order and pay in advance and skip the line at the register, speeding up the process of waiting at the counter or drive-thru.
According to a recent survey commissioned by Chick-fil-A, 82 percent of millennial parents say they would do almost anything to avoid long lines at fast food restaurants when they are with their children. In fact, nearly half (48 percent) said they would rather not eat at all than stand in a line.
“We know time is valuable, and we’re excited to offer this new convenience that will empower guests to order what they want, when they want it and exactly how they want it, all from their mobile device,” said Michael Lage, senior manager of digital experience for Chick-fil-A. “This app was developed based on customer feedback, so it was specifically designed to give our guests an even more convenient and personalized experience in our restaurant.”
Chick-fil-A One, which replaces the restaurant chain’s previous app, features a unique membership program that will surprise customers with their favorite food for free, based on their preferences and previous orders. As users order or purchase through Chick-fil-A One, they get closer to their next free offering and can track their progress in the app.
Any customer who downloads (or updates) the free app and creates a Chick-fil-A One account between June 1 and June 11 will receive an offer for a free Chick-fil-A® Chicken Sandwich, Spicy Chicken Sandwich or Grilled Chicken Sandwich. Once the offer is claimed, guests will have until June 30 to redeem their free sandwich.
Chick-fil-A One is available via the Apple App Store or Google Play, or simply by tweeting through an activation that was custom-built by Twitter for Chick-fil-A. From June 1 through August 14, customers can Tweet #CFAOne with the horizontal cow emoji (🐄) to receive a prompt to download the app from Twitter directly to their mobile device. Membership is open to anyone over the age of 13.
A key feature of Chick-fil-A One, mobile ordering, allows customers to place a fully-customized order based on his or her meal preferences. Menu items may be customized via the app, and food is prepared when customers “check in” at the restaurant on the app. The check-in signals the kitchen to prepare the meal and ensures guests receive fresh food quickly and on their schedule. Customers can pay through the app and then skip the line to pick up their food at the mobile order counter, saving time for guests on-the-go. Chick-fil-A One will also save favorite orders for easy reordering in the future.
Chick-fil-A launched the first version of its app in 2012. The company began piloting mobile ordering in 2013. All Chick-fil-A One users also have full access to the app’s other features, including nutrition and allergen information and a restaurant locator.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1964 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,000 restaurants in 43 states and Washington, D.C.
Chick-fil-A system sales exceeded $6 billion in 2015, which marks 48 consecutive years of sales growth. Chick-fil-A ranked first for customer satisfaction in the Limited Service Restaurants industry according to the 2015 American Customer Satisfaction Index and received the highest ACSI score ever in the industry. The company was also recognized in 2015 as America’s “Top Chicken Restaurant Brand” by The Harris Poll and the only restaurant brand named to the Top 10 “Best Companies to Work For” by 24/7 Wall Street. More information on Chick-fil-A is available on the chain’s website located at www.chick-fil-a.com.
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Related Article: Going Mobile: How the Chick-fil-A One App Came to Be