Poland, 2016-Sep-01 — /EPR Retail News/ — On 15 August, Carrefour Poland launched a free mobile app for its customers. It’s a next-generation loyalty programme which is being released as part of Carrefour’s digital development strategy.
With this app, Carrefour hypermarket and supermarket customers can access their store cards and get vouchers which are available once they have logged onto the app using their email address.
The app’s main aim is to register customers with the store’s loyalty programme and generate promotional discount vouchers which are easier to use than with more traditional channels. The app is intuitive, free and guaranteed to speed up the shopping experience.
All vouchers are included in the application and show a picture of the product and a description of the offer in question (the percentage discount, purchase terms and conditions, expiry date, etc.). Customers can choose the vouchers they want to activate themselves.
Once the voucher has been activated, it is automatically allocated to the card. The cashier merely scans the card in the phone, so the entire transaction is simple and fast.
Benefits for customers:
– Promotional vouchers offering discounts of up to 50%
– Easy to use, requiring only a minimum effort by customers to take advantage of the vouchers
– Additional “push” communication – customers can be reminded about new vouchers, or reminded that vouchers are approaching their expiry date
For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:
. By phone:
Switchboard: +33 (0)1 41 04 26 00
For journalists: +33 (0)1 41 04 26 17
. By e-mail: firstname.lastname@example.org