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Carrefour launches its own VR glasses; becomes the first retailer in France to make virtual reality accessible


Boulogne-Billancourt, FRANCE, 2016-Sep-07 — /EPR Retail News/ — As part of its Anniversary Month running from 6 September until 3 October, Carrefour is chalking up another first by providing its customers with a brand-new immersive experience. The retailer is rolling out a system in its stores so that customers can find out about virtual reality (VR) glasses technology with 175,000 cardboard viewers at the special price of €3* each. This new campaign aimed at the general public is in addition to the fantastic bargains that customers can already get on a wide range of products both in stores and on

Feel like you’re right inside a hypermarket
Carrefour is the first retailer in France to make virtual reality widely accessible by launching its own VR glasses and creating a smartphone app.
To give its customers this extraordinary immersive experience, Carrefour has come up with a journey through Russian mountains… aboard a shopping trolley. Using its VR application, customers are catapulted at high-speed on a roller-coaster ride, passing through 5 sensational worlds within which they’ll see the products which best epitomize the hypermarket:
–     An ice cave, strewn with fresh produce,
–     A “zen” world, where they’ll find hygiene and beauty products,
–     An enchanted forest, lined with grocery and natural products,
–     A futuristic world, full of hi-tech and multimedia products, as well as household appliances,
–     And finally, a world brimming with festive products.

The Carrefour Month – a major multi-channel campaign
The Carrefour Month is an unmissable 4-week campaign at hypermarkets throughout France during which customers can take advantage of huge discounts – up to 70% off with the Carrefour loyalty card or even 80% off major-brand products. There will also be Daily Deals on many hi-tech products and household appliances – both in stores and on the Carrefour website.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail:

Source: Carrefour



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