The etailer has launched men’s clothing, footwear and accessories for autumn winter 2016 with 25 brands, including the likes of Kenzo, Whistles, PS by Paul Smith, Hackett and Vivienne Westwood.
In what will be a first for the accessible luxury brand, VeryExclusive.co.uk is also close to signing up its debut concession partner.
Sarah Curran, managing director of VeryExclusive.co.uk, said: “We’re delighted to be launching our menswear offer with such a covetable range of brands. The appeal of VeryExclusive.co.uk is that we give women access to brands they may not otherwise be able to shop. And we know from months of market research that there’s an aspirational male customer who is crying out for us to do the same across men’s clothing, footwear and accessories.
“We’re also excited to be in advanced talks with brands keen to work with us on a concession model. Alongside our wholesale proposition, we see this as a huge opportunity. It will allow us to offer our customers greater width of range, including top tier products. And for the brands themselves, it provides the ability to really differentiate their product range. It’s a complete win-win and we look forward to announcing our first concession brand very soon.”
VeryExclusive.co.uk’s menswear offer will target 26 to 45 year-old aspirational males, a high number of whom already shop with Shop Direct’s flagship brand, Very.co.uk.
Menswear customers of VeryExclusive.co.uk will benefit from the etailer’s proven successful content strategy – offering magazine-style editorial, fashion advice and product recommendations. Customers will also be able to draw on Shop Direct’s credit offer, which includes ‘Take 3’, to buy premium menswear brands. Take 3 allows shoppers to spread the cost of their purchases across three monthly, interest-free payments. VeryExclusive.co.uk also offers a credit account with a representative APR of 18.9%.
Alex Baldock, group CEO at Shop Direct, said: “VeryExclusive.co.uk’s success is built on attracting the luxury brands our customers tell us they want to shop, personalising their end-to-end shopping experience, and making the pieces they love accessible via our unique range of ways to spread the cost.
“Launching menswear on VeryExclusive.co.uk will enable us to democratise luxury for men as well as women. Men want the option to buy into premium brands as much as women and this will bring some of their favourite labels within reach.
“For spring summer 2017, we’ll be upping our roster of menswear brands to 35 and look forward to seeing the reaction from our customers.”
ABOUT SHOP DIRECT
Shop Direct is the UK’s second largest pureplay digital retailer, with annual sales of almost £1.9 billion. Our digital department store brands are Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and LittlewoodsIreland.ie. We receive an average of more than 1.2 million website visits every day, with 62% of online sales completed on mobile devices.
We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading ecommerce and technology capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.
We sell more than 1,300 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click and collect service, Collect+, delivers to 5,800 stores across the country, increasing ease and convenience for customers.
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