Debenhams Top Toys for Xmas 2015

LONDON, 2015-10-28 — /EPR Retail News/ — Parents will recognise the toys that are top of their kids’ Christmas lists to Santa from their own childhood.

Twenty three years ago mums and dads raced to snap up Tracy Island and Thunderbird characters from the popular children’s TV show as shops struggled to cope with demand.

This year ITV’s hit remake “Thunderbirds are Go” is already creating a new buzz for the characters and Tracy Island toy, Debenhams has revealed, only this time the iconic Island is an interactive version that is grabbing the attention of youngsters and parents alike.

The forthcoming new Star Wars epic “Episode VII– The Force Awakens” has added to the nostalgia surrounding predictions for toys that will top the wish-lists for this year’s Christmas stockings. The first Star War toys originally went on sale in 1978.

“We may be ten weeks away from the big day but we are seeing the trends developing now and it’s the toys that we knew when we were growing up that are proving to be the favourites, although they have been brought bang up to date with the help of new technology.” said toys buyer at Debenhams James Ford.

Another toy making a come-back this year is The Bratz girls, first launched in 2002, with the new versions more edgy than ever. Disney’s Frozen, last year’s must-have toy, is predicted to once again be a best seller, while Lego retains its timeless appeal among kids of all ages.

Debenhams predict the key LEGO themes this year will be the martial arts inspired Ninjago, the music themed LEGO Friends Pop Stars sets and of course the latest LEGO Starwars sets taken from the new long awaited new film.

Products from another film spin off, The Good Dinosaur, continues youngster’s love of all things prehistoric and, there has been fantastic demand for cute collectable Shopkins and the lovable Minions characters from the successful trilogy of movies.

Interactive Pets are a massive trend and brands like Little Live Pets, which include talking birds, singing and dancing mice, turtles and butterflies, are predicted to be amongst the top tech toys requested by under 11 year olds. James added: “Many of the toys have recently launched in-store and we are seeing customers already seeking out and buying the large must-have toys to ensure the children in their lives are not disappointed this Christmas.

“We are doing everything we can to make sure we have enough stock throughout the Christmas period. It never hurts to start early when it comes to sourcing popular gifts, such as in-demand toys, but we are sure that whatever the child, or adult in your life wants, with over 5000 toys in our range online you will find it at Debenhams.”

One third of all toys are bought at Xmas with Britons spending £2.9 billion a year.

Debenhams Top Toys for Xmas 2015

Bratz Dolls and Accessories

The Good Dinosaur

Frozen dolls and accessories

Shopkins

Interactive Pets (such as Little Live Pets)

LEGO Ninjago

LEGO Friends Pop Stars

Minions

Star Wars

Thunderbirds

Top Toys from the last Decade:

2014 – Frozen dolls and accessories

2013 – Furby

2012 – Skylander

2011 – Nerf Vortex Nitron Blaster (foam-disc shooter)

2010 – Toy Story Buzz Lightyear jet pack

2009 – Go Go Hamsters

2008 – High School Musical dance mat

2007 – Nintendo Wii

2006 – Doctor Who Cybermen Mask

2005 – Tamogotchi

CONTACTS
Rebecca Crutchley / rebecca.crutchley@debenhams.com

SOURCE: Debenhams Retail plc

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Debenhams Top Toys for Xmas 2015

Debenhams Top Toys for Xmas 2015

Debenhams launches #GetBackToYou campaign during the Breast Cancer Awareness Month

LONDON, 2015-10-7 — /EPR Retail News/ — For more than 14 years Debenhams, the leading international multichannel retailer, has been supporting breast cancer charities- raising over £4 million.  Which is why during October 2015, Breast Cancer Awareness Month, Debenhams has worked with charity partner, Breast Cancer Now to create a fresh campaign that resonates through the business and cuts through during the busy fundraising month.

#GetBackToYou is a campaign created using the insight that women affected by breast cancer whilst on the journey to recovery crave to return to find a release from the regime of medical appointments.  The campaign aims to inspire women on the little things they can do to make them feel good and find time for themselves.

To launch the campaign an in-store performance by the cast of West End theatre show Beautiful: The Carole King Musical was held in Oxford Street where customers were entertained with a performance by The Shirelles and donated funds to charity.

Throughout the month of October, Debenhams will be supporting Breast Cancer Now, the UK’s largest breast cancer charity, with the sale of 30 exclusive products across Womenswear, Lingerie, Women’s Accessories and Home carrying donations between 10 and 25 per cent of the sale price.  Instore collateral to promote the fundraising activity is in situ, email promoting the fundraising product lines and offering tickets to win a VIP trip to London to watch the Beautiful: The Carole King musical is also taking place.
A new post-surgery bra range, Spirit has been launched featuring Breast Cancer Now ambassador, Wendy Watson as the face of the campaign, appearing on all packaging and point of sale for the collection. To date over 60, 000 views of a video featuring Wendy and the Spirit range have been delivered on social media.

Debenhams cafes throughout the month of October will open their doors to Breast Cancer Now support groups offering free hot drinks and also retailing a ‘Pink Heart’ cake, carrying a 30p donation per slice to the charity.

Designers at Debenhams are also supporting the campaign by conducting style make-overs for Breast Cancer Now ambassadors.  Designers involved include Henry Holland, Aliza Reger and Ben De Lisi.

Richard Cristofoli, Debenhams Marketing Director said: “Support for Breast Cancer Awareness Month is a key part of our annual charity plan which sees us raise over £1m for our charity partners each year. It is vital that we find new, innovative ways to engage our customers and raise awareness and funds to fight this disease which affects so many women.  #GetBackToYou aims to create noise across all channels whilst delivering a clear point of view on how women fighting this can feel supported.”

“Support for Breast Cancer Awareness Month is built into our trading calendar and it is important that we find new, innovative ways to engage our customers raise awareness and funds to fight the disease that affects so many women.  #GetBackToYou aims to create noise across all channels whilst delivering a point of view on how women can feel supported through the month.”

Through the #GetBackToYou Debenhams hopes to raise £200,000 and encourage dialogue amongst customers and Breast Cancer Now ambassadors on how small things can provide a mental lift and a greater feeling of wellbeing.  Breast Cancer Now is a Debenhams charity partner and via funds raised through The Debenhams Foundation, they share the ambition to stop women dying from breast cancer by 2050.

Notes to Editors • The Beautiful: The Carole King Musical, in-store performance took place at the Debenhams Oxford Street store on Saturday October 3rd, 2015 • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women. In the UK, over 50,000 new cases of breast cancer are diagnosed each year – that’s around 138 a day. About Debenhams • Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. • Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. • In the UK, Debenhams has a top five market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty. • Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. • Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Giles Deacon, Savannah Miller, Laura Oakes, Ashley Thomas, Eric Van Peterson and Matthew Williamson. About Breast Cancer Now • Breast Cancer Now is the UK’s largest breast cancer charity. • Breast Cancer Now’s ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers. • Breast Cancer Now’s world class research is focused entirely on breast cancer. The charity supports nearly 450 of the world’s brightest researchers at more than 20 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives. • Breast cancer is still the most common cancer in the UK. Nearly 700,000 people living in the UK have experienced a diagnosis and one in eight women will face it in their lifetime. This year alone, more than 50,000 women will be told they have the disease. • The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone nearly 12,000 women will lose their lives. It’s time to act. • Breast Cancer Now launched in June 2015, created by the merger of leading research charities Breast Cancer Campaign and Breakthrough Breast Cancer. • For more information on Breast Cancer Now’s work, visit breastcancernow.org or follow us on Twitter or on Facebook.

CONTACTS
For further images and information please contact:
Alice Cottingham: 020 3549 6423 / alice.cottingham@debenhams.com

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Debenhams launches #GetBackToYou campaign during the Breast Cancer Awareness Month

Debenhams launches #GetBackToYou campaign during the Breast Cancer Awareness Month

Debenhams / Breast Cancer Awareness month: Special in-store performance by the cast of West End theatre show Beautiful: The Carole King Musical

LONDON, 2015-10-7 — /EPR Retail News/ — Debenhams, the leading international multichannel retailer, kicked-off the start of Breast Cancer Awareness month in style with a special in-store performance by the cast of West End theatre show Beautiful: The Carole King Musical.

Vivien Carter, who plays Carole King in the award winning musical, was joined by The Shirelles, and performed a set on a grand piano at Debenhams Oxford Street store, wowing Saturday shoppers with classic chart-topping tunes. The in-store event marks the launch of the retailer’s campaign #GetBackToYou which aims to support women going through breast cancer.

Debenhams has supported breast cancer charities for more than 14 years and in this time has raised more than £4 million.  Every year over 50,000 women are diagnosed with this disease. Breast Cancer Now, the UK’s largest breast cancer charity, is the retailer’s corporate charity partner and via funds raised through The Debenhams Foundation, they share the ambition to stop women dying from breast cancer by 2050.

Nikki Zamblera, Debenhams HR Director and Chair of the Debenhams Foundation said:
“Breast Cancer Now is a charity that really matters to Debenhams colleagues and customers.  We have raised funds to help to find a cure for Breast Cancer for over 14 years now and through the Debenhams Foundation we are determined to continue with our support.”

The retailer hopes to raise £200,000 through the sale of specially selected products that carry a donation to the charity and via staff fundraising activity in stores. Earlier this year, Debenhams launched a new post-surgery bra range, Spirit. Breast Cancer Now Ambassador Wendy Watson is the face of the campaign appearing on all packaging for the collection.

Meanwhile, during October Debenhams has invited Breast Cancer Now supporter groups to its cafes to hold meetings and social events while they enjoy tea and coffee, and taste the limited edition ‘Pink Heart’ cake, with a 30p donation per slice to the charity.

The campaign #GetBacktoYou  has been created with the aim to help not only women that have been affected by breast cancer, but also to inspire all of  Debenhams’ customers with the little things that they can do to make them feel good. The retailer will be generating conversation across its social platforms throughout the month using the hash tag and has activity planned including a Twitter party.

Designers at Debenhams are also supporting the campaign and will be conducting
make-overs for Breast Cancer Now ambassadors, who will be given a new wardrobe.  Designers involved include Henry Holland, Aliza Reger and Ben De Lisi.

Jen Dougan, Director of Fundraising & Engagement at Breast Cancer Now said: “We are incredibly proud to be working with Debenhams on the #GetBackToYou campaign. We have a long-standing partnership with Debenhams, which has raised such a huge amount towards our life-saving research so it’s great to see so much activity taking place this Breast Cancer Awareness Month.

“This year, 12,000 women will lose their lives to this devastating disease. The money raised by Debenhams will help fund the world’s brightest researchers who are looking into the prevention of breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.”

The exclusive range of products can be found in in Womenswear, Lingerie, Women’s Accessories and in Home you will find a collection designed by Aliza Reger. Products are available online and in-store from October 1st and a donation between 10 and 25 per cent from every product in the range will be donated to Breast Cancer Now.

Ends

Notes to Editors • The Beautiful: The Carole King Musical, in-store performance took place at the Debenhams Oxford Street store on Saturday October 3rd, 2015 • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women. In the UK, over 50,000 new cases of breast cancer are diagnosed each year – that’s around 138 a day. About Debenhams • Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. • Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. • In the UK, Debenhams has a top five market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty. • Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. • Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Giles Deacon, Savannah Miller, Laura Oakes, Ashley Thomas, Eric Van Peterson and Matthew Williamson. About Breast Cancer Now  Breast Cancer Now is the UK’s largest breast cancer charity. • Breast Cancer Now’s ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers. • Breast Cancer Now’s world class research is focused entirely on breast cancer. The charity supports nearly 450 of the world’s brightest researchers at more than 20 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives. • Breast cancer is still the most common cancer in the UK. Nearly 700,000 people living in the UK have experienced a diagnosis and one in eight women will face it in their lifetime. This year alone, more than 50,000 women will be told they have the disease. • The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone nearly 12,000 women will lose their lives. It’s time to act. • Breast Cancer Now launched in June 2015, created by the merger of leading research charities Breast Cancer Campaign and Breakthrough Breast Cancer. • For more information on Breast Cancer Now’s work, visit breastcancernow.org or follow us on Twitter or on Facebook.

CONTACTS
For further images and information please contact:
Alice Cottingham: 020 3549 6423 / alice.cottingham@debenhams.com

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Debenhams / Breast Cancer Awareness month: Special in-store performance by the cast of West End theatre show Beautiful: The Carole King Musical

Debenhams / Breast Cancer Awareness month: Special in-store performance by the cast of West End theatre show Beautiful: The Carole King Musical

Brighten up your home and office environment with full array of lighting options from Debenhams

LONDON, 2015-9-30 — /EPR Retail News/ — With winter drawing in, lighting is about to take centre stage to brighten up your home and office environment.

From vintage inspired floor lamps to modern table lights, the AW15 collection from Debenhams sees a full array of options ranging from polished silvers, bright colours and sleek looks to fun, retro designs. With a nod to catwalk trends, this season’s designs feature deep berry tones, sumptuous fabrics and standout oversized lighting; following the recent design aesthetic that brings industrial chic to the forefront of interior design.

For wildlife lovers, Abigail Ahern for Edition sees the standard lamp base transformed into oversized animals in a soft velvet finish, making these lamps clear conversation pieces that ooze glamour. Smartly dressed beagles and oversized pelicans are complemented by velvet fringed lampshades that push the boundary on design.

Ben de Lisi’s lighting collection brings in elements from childhood toys such as oversized pencils and porcelain robots, which mix novelty with style and updates any setting in an instant. His ‘love’ light is a popular choice for homes while the black ceramic camera lamp makes a great addition to any budding photographer’s home.

CONTACTS

Lisa.hunt@debenhams.com / rebecca.crutchley@debenhams.com

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Brighten up your home and office environment with full array of lighting options from Debenhams

Brighten up your home and office environment with full array of lighting options from Debenhams

Schoolwear Favourites for 2015 at Debenhams

LONDON, 2015-9-7 — /EPR Retail News/ — Summer is officially over and September means only one thing: the back to school rush. With the average price of kitting out each child for the new school year hitting a high of £240, schoolwear needs to be long-lasting, practical and most importantly want to be worn each day.

The range of simple-to-wash school uniforms at Debenhams are ideal for the weekday wardrobe. For boys, all trousers are TEFLON coated to repel water, oil and stains, while the easy iron finish makes light work for busy parents. With girlswear, all skirts, pinafores and trousers are now made from a hard-wearing mix of polyester and viscose to prevent scuffs and scrapes. Additionally, trousers and skirts for under 10s have an adjustable waistband to allow for growth, while sporty types wearing the new range of back to school socks benefit from a fresh feet finish to keep any whiffs at bay.

Fun character-themed bags are proving the popular choice for trend loving kids this summer, while the latest range of Debenhams schoolwear aims to keep kids looking smart all year round without breaking the bank. Stars from Despicable Me, Star Wars and Frozen have proven the popular choice with school bags and accessories this year. Fun and bright accessories such as Minion character lunch bags and Peppa Pig umbrellas are set to be among 2015’s playground favourites.

Meanwhile with the colder nights drawing in, wrap up warm in a wide range of coats and jackets this Winter. Parkas and padded coats are still hitting the top spot in the trend stakes, while faux fur coats offer a stylish and cosy choice. Navy and berry colours are popular this season and patterned coats provide a playful twist to classic designs.

Notes to Editors:
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards.

Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS
Lisa.hunt@debenhams.com

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Schoolwear Favourites for 2015 at Debenhams

Schoolwear Favourites for 2015 at Debenhams

Hammond & Co. by Patrick Grant watch collection exclusively at Debenhams

LONDON, 2015-9-7 — /EPR Retail News/ — The Hammond & Co. by Patrick Grant watch collection showcases a range of classic styles with functional and hardwearing features, creating a modern timepiece with a clean aesthetic.

Inspired by opulent vintage and heritage military style watches of the mid-20th century, the 25 piece watch collection has something for every modern man.

The AW15 collection is available to buy in stores and online from September.

Notes to Editors: Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards. Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS
For more information please contact Caroline Cooper at caroline.cooper@debenhams.com or call 0203 549 6420

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Hammond & Co. by Patrick Grant watch collection exclusively at Debenhams

Hammond & Co. by Patrick Grant watch collection exclusively at Debenhams

Debenhams: Theo James joins BOSS Parfums ambassadors and will appear in a new global advertising campaign

LONDON, 2015-9-7 — /EPR Retail News/ — Mastery in the art of seduction is the hallmark of a successful man, a BOSS man. One whose strength and confidence creates an inescapable appeal, drawing those around him in, and creating a reaction hard to resist to all who experience it. BOSS Parfums is delighted to announce the signing of an actor who embodies such qualities – Theo James, star of Hollywood movie trilogy the Divergent series.

Theo James will join the ranks of high profile BOSS Parfums ambassadors and will appear in a new global advertising campaign. Characterised by his intelligent wit, beguiling charm and good looks, James personifies the modern BOSS suitor, one who intuitively understands that true seduction can only be achieved by engaging all the senses.

Coming soon from the house of BOSS Parfums will be a uniquely captivating, masculine scent, which marks a new territory expansion for the brand, which offers the ultimate luxury experience.

“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truely unique fragrance.”

CONTACTS
For more information, please contact vanessa.emery@debenhams.com
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Debenhams: Theo James joins BOSS Parfums ambassadors and will appear in a new global advertising campaign

Debenhams: Theo James joins BOSS Parfums ambassadors and will appear in a new global advertising campaign

Debenhams launches AW15 campaign with models Carmen Kass and Helena Christensen

  • A Match Made In Debenhams
  • Retailer Launches AW15 Campaign With Super Model Support

LONDON, 2015-9-2 — /EPR Retail News/ — Debenhams, the international multichannel department store, has created an AW 15 campaign featuring top fashion and beauty house models, Carmen Kass and Helena Christensen alongside Designer at Debenhams Patrick Grant, the Savile Row tailor.

The campaign, entitled  ‘A Match Made in Debenhams’ targets 35-54 year olds and is designed to drive full price sales with the retailer presenting  a more directional fashion approach.  Carmen Kass is muse for a new Designer at Debenhams collection which launches for the season, Nine by Savannah Miller. Helena Christensen is muse to Debenhams top selling womenswear range, Principles by Ben de Lisi and designer Patrick Grant models his exclusive line, Hammond & Co.

The campaign is created from the insight that although new season shopping can make customers feel good, a lack of personal confidence can make the prospect of choosing the right trends and style a stressful affair.  “Our campaign is designed to celebrate the moment when a well curated look comes together, which we know is a source of elation for our customers,” says Marketing Director, Richard Cristofoli.  “We also know that deciphering how to wear new trends and creating an individual new look for some can be an onerous affair and customers are looking for help , advice and inspiration on how that can be done.”

The campaign will run across all channels in the UK with print, digital and outdoor advertising, direct mail, PR and social media activation, as well as hero window schemes and hot spots throughout the store.  An 8 page trend guide will also be distributed to 175k customers as parcel inclusions which will feature key trends for the season and the campaign imagery.

“We wanted to create a campaign that has high impact and celebrates the rich mix of brands and looks we offer as a department store,” continues Cristofoli. “A Match Made In Debenhams celebrates that moment when a look comes together perfectly for any customer.”

The £1.5m campaign created with retained agency, JWT includes single and double page advertising in titles such as Grazia, ELLE, InStyle, Red and Marie Claire, national supplements and a Stylist magazine cover wrap.  Online advertising includes expandable takeovers and video across Grazia, Vogue and Tatler, GQ, Men’s Heath and Esquire as well as Facebook posts.  A nationwide campaign of 48 sheets as well as bus T sides in major cities is also planned.

‘A Match Made in Debenhams’, will play out across owned, earned and paid for media as well as will be embedded into the store environment and e-commerce with online video content including behind the scenes and how to wear guides as well as 15 second Instagram ‘Match Made’ videos.

Debenhams’ army of 204 Personal Shoppers across 94 stores will be trained by new Designer, Savannah Miller and stylist Mark Heyes in how to build outfits, stylishly and skilfully matching and contrasting clothing and accessories.  Innovation within e-commerce includes Personal Shoppers showing their curated looks and recommendations along with outfit building functionality which enables shoppers to save their looks as they browse. Content will also be planned in order to be reactive to weather conditions.

The creative, which was shot by international fashion photographer, Daniel Riera will also feature in Debenhams‘ international markets including the Middle East, Indonesia, Malaysia, Philippines as well as Turkey, Russia, Cyprus, Iceland and Denmark.

Ends

For more information and high-res lifestyle imagery please contact:
Tehreem Ashraf: 0203 5497154/ tehreem.ashraf@debenhams.com
Debenhams Press Office: 020 3549 6420 / press.office@debenhams.com

Notes to Editors

Debenhams
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

In the UK, Debenhams has a top five market position in womenswear and menswear and a top ten share in children’s-wear.  It holds the number two market position in premium health and beauty.

Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

About Helena Christensen
Helena Christensen is a Danish fashion model and photographer.  She has appeared in numerous fashion titles across the globe including Vogue, Harpers, ELLE and appeared in campaigns for top fashion houses; Chanel, Lanvin, Hermes and Prada. Helena is 47 years old.

About Carmen Kass
Carmen Kass is a top fashion and beauty model from Estonia.  She has shot campaigns with Calvin Klein, Gucci, Donna Karen and Marc Jacobs as well as Christian Dior’s J’Adore. She was named Vogue Model of the Year in 2000 and has walked for the Victoria Secret Show fashion show numerous times.  Carmen is 37 years old.

About Patrick Grant
Patrick Grant is Creative Director of Savile Row tailor, Norton & Sons.  He launched E.Tautz & Sons as a ready to wear label in 2009 and was awarded the Menswear Designer award at the British Fashion Awards in 2010.  Patrick is a judge on the BBC Two series The Great British Sewing Bee.  He launched a menswear range, Hammond & Co exclusively for Debenhams in Autumn 2013.  The range now includes watches and a fragrance line alongside menswear and mens’ accessories.

CONTACTS

For further images and information please contact:
Alice Cottingham: 020 3549 6423 / alice.cottingham@debenhams.com

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Debenhams launches AW15 campaign with models Carmen Kass and Helena Christensen

Debenhams launches AW15 campaign with models Carmen Kass and Helena Christensen

Aliza Reger’s exclusive collection available at Debenhams in time for Breast Cancer Awareness month

LONDON, 2015-9-2 — /EPR Retail News/ — Debenhams introduces the launch of Aliza Reger’s exclusive collection available in store and online at Debenhams.com in time for Breast Cancer Awareness month.

This homeware collection is a first for Aliza, daughter of the illustrious Grande Dame of the lingerie world, Janet Reger.

‘Fighting to raise awareness and funds for breast cancer is something really important to me. My mother suffered with breast cancer so it’s a subject very close to my heart. Over the years I have helped to raise tens of thousands by fundraising and I am delighted  to announce my collaboration with Debenhams to create a collection of home collectables that will bring pleasure and joy to the home whilst raising money for charity’ says Aliza.

‘My collection encompasses all that girls love; diamonds, bows, cakes and tiaras and not forgetting a love for our pets! I wanted to produce a collection that was beautiful, fully functional which adds fun and sparkle to any home, whilst raising money at the same time! It is perfect for gifting and even better to treat oneself.’

The exclusive range launches in store and online from October with 25% of sales from the product donated to breast cancer research charity Breast Cancer Now.

Notes to Editors: Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards. Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS
lisa.hunt@debenhams.com

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Aliza Reger’s exclusive collection available at Debenhams in time for Breast Cancer Awareness month

Aliza Reger’s exclusive collection available at Debenhams in time for Breast Cancer Awareness month

Hammond & Co watch and fragrance lines created exclusively by Savile Row’s Patrick Grant for Debenhams launch AW15

Watch and Fragrance Collection Launches AW 15

LONDON, 2015-9-2 — /EPR Retail News/ — AW15 sees the addition of watch and fragrance lines to the hugely successful Hammond & Co range, created exclusively by Savile Row’s Patrick Grant for Debenhams.  Launched in Autumn 2013 Hammond & Co offers sartorial styling, sharp separates and luxury accessories for men with an inherent sense of style.  The range, in 80 stores now extends to offer distinctive timepieces and a signature fragrance, new for AW15 offering even more options for wearable style.

Watch collection

The Hammond &Co watch collection takes inspiration from the opulent vintage and heritage military watches of the mid-20th century.  From fine, small diameter dress watches of the era with their characteristic domed glass dials and delicate markings, to the larger scale rugged and practical timepieces employed to aid the armed forces.

Presented in a classic palette of navy, tan and black with well-worn finishes, dials are off-white. Smokey hues and printed markings soften designs giving a warm vintage feel.

Close attention to aesthetic design, movement and dial layouts make the timepieces reminiscent of the most luxurious Swiss made variants, where simplicity and practicality are key.   The finer, more prestige pieces feature padded and tapered exotic croc leather while the military models are furnished with hard wearing, thick grained slab cut leather and field practical Nato style nylon.  Practicalities are also taken care of as the water resistant wrist wear offers a choice of date function, second sub dial, dual time as well as automatic setting across the range of styles.

The 25 piece collection builds on the popularity of the Hammond &Co brand with a luxurious yet affordable range from £100 to £140.  Designer Patrick Grant says, “In the words of William Shakespeare, ‘better three hours too soon than a minute too late’. At Hammond &Co we believe punctuality should be part of every gentlemans being. I also believe that he should turn up looking the part, so my first watch collection spans the formal to the sporting, practical and stylish whatever the occasion.”

The Hammond & Co by Patrick Grant watch collection is available in 50 Debenhams stores nationwide and online from September.

Fragrance

Also new for Autumn/Winter 2015 is an exciting new Hammond & Co by Patrick Grant Eau De Toilette fragrance for men.

The fragrance is clean and crisp with a heart of cedarwood, citrus and botanicals.  Top notes include bergamot, lemon and juniper berry, underpinned by freesia, geranium, lavender and mimosa.  Musk, cedarwood and amber complement as base notes.

The range also includes Gentlemen’s grooming requisites such as ‘Clean as a Whistle’ washes and scrubs and ‘Trim and Proper’ Shave Gels.  Designer, Patrick Grant says, “I believe in good grooming; shoes polished, shirt pressed, hair brushed; and the right scent provides the finishing touch to the morning routine, it’s part of being properly dressed. The Hammond & Co fragrance is fresh and crisp with woody, spice and citrus notes making it a perfect year round gentleman’s staple.”

The collection includes;  50ml Eau De Toilette £10; 50ml Eau De Toilette and 150ml Face & Body Scrub set £15; Wash Bag with 120ml Body Wash, 120ml Shave Gel and 120ml Face & Body Lotion £18; and a Travel Bag with 120ml Face & Body Lotion and 120ml Shave Gel  £12.

Hammond & Co by Patrick Grant Fragrance collection is available in 50 Debenhams stores nationwide and online from 19th October 2015.

Ends

Notes to Editors Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards. Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS
For more information please contact:

Caroline Cooper
Caroline.cooper@debenhams.com
0203 549 6420

British designer Savannah Miller joins Debenhams’ Designer portfolio with new casual to formal line launching in Autumn/Winter 2015

LONDON, 2015-9-2 — /EPR Retail News/ — British designer, Savannah Miller joins the Debenhams’ Designer portfolio with a new casual to formal line launching in Autumn/Winter 2015.  Launching in 65 UK stores at the end of August the clothing and accessories line will also be stocked in international Debenhams stores including those in the Middle East, Latvia, Turkey, Iceland, Russia, Cyprus and Denmark.

The Nine by Savannah Miller range was created to fill a market need for stylish, smart-casual wardrobe pieces for day to eveningwear.  The range comprises of luxury knits, authentic denim, ‘hi-spec’ leathers, vintage inspired laces, sequin embellishments and subtle ‘non’ print blouses and dresses.  Accessories include shoes, boots and bags as well as a range of scarves and wraps.

Savannah, who graduated from Central St Martins with a specialism in knitwear brings her signature style to the range by creating a versatile and contemporary collection that is effortless, cool and understated.  The feminine and contemporary range carries a soft neutral colour palette along
with embellishment and embroidery detailing as well as a fresh Star and Swallow prints.

Savannah says, “I am delighted to become a part of the Designers at Debenhams offering with the launch of my new collection, Nine.  The range is inspired by the eclectic and bohemian, chic way that cool girls dress and comprises of relaxed, casual separates.  Naturally there is a particular emphasis on amazing knitwear which can be teamed with perfect jeans to embellished sequin skirts.”

On launching the range, Group Trading Director, Suzanne Harlow says, “The appointment of Savannah into our portfolio of Designers is really an exciting one.  A large proportion of our customers choose to shop with us because of our Designer offering and by recruiting Savannah we are able to offer a collection that is versatile and customers can  wear in a cool and contemporary way.”

Key items in the range include: tie neck blouse, sequin jacket, star embroidered top, embellished pocket jean, lace detail jumpsuit, maxi embellished dress and contrast Crombie coat. The colour palate for AW15 includes: a caviar black, navy khaki with ash rose, shell and blush pink story as well as a range of metallic gold, grey, ivory and rich wine separates.

The average selling price for the Nine by Savannah Miller range is £35 which sits between Debenhams Casual and Designers pricing architecture.  Knitwear makes up 20% of the range with pricing ranging from £30 to £50, jeans range from £30 to £45. Average pricing for accessories are £55 for bags and £45 for footwear.

Top model, Carmen Kass is the face of the collection and will feature in a print advertising campaign as well as across windows, instore, PR and digital communications.  As new stores open in the UK in Autumn Winter 15 Nine by Savannah Miller will be extended to a total of 69 stores by the end of the year.
Ends

For more information and high-res lifestyle imagery please contact:
Tehreem Ashraf, Senior PR Manager
tehreem.ashraf@debenhams.com

Debenhams Press Office
020 3549 6420 / press.office@debenhams.com

Notes to Editors

About Savannah Miller
Savannah Miller graduated with a first class honours degree from Central Saint Martins in 2004, specialising in knitwear.   Her design credentials include working with Alexander McQueen and Matthew Williamson, followed by six years as Co-Creative Director at Twenty8Twelve alongside her sister, Sienna Miller. She also designed her own line for Scandinavian fashion site, Nelly.com.

The Debenhams collection is named after Savannah’s lucky number.  It also relates to her daughter’s name, Lyra, a constellation that shines most brightly at 9pm.

Debenhams
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in children’s-wear.  It holds the number two market position in premium health and beauty.

Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS
For more information and images please contact:
Sophie Reynolds

020 7529 0236 / sophie.reynolds@debenhams.com
Debenhams Press Office
press.office@debenhams.com

###

British designer Savannah Miller joins Debenhams’ Designer portfolio with new casual to formal line launching in Autumn/Winter 2015

British designer Savannah Miller joins Debenhams’ Designer portfolio with new casual to formal line launching in Autumn/Winter 2015

London Fashion Week designer Giles Deacon to join Debenhams with a 26 piece collection for Autumn Winter 15

LONDON, 2015-8-26— /EPR Retail News/ — London Fashion Week designer, Giles Deacon, is set to join the ranks of designers at Debenhams with a 26 piece collection for Autumn Winter 15 under the brands’ /Edition range.

The collection, which is inspired by a 1960 and ‘70’s feel, comprises of elegant coats, embellished knits, feminine blouses and sophisticated evening dresses as well as tailored trousers.  Maintaining Giles’ playful design style and appetite for grand-scale glamour the range includes vibrant and quirky prints as well as floor length, figure flattering trapeze skirts.  A further 9 designs are to be added to the range in time for Christmas trading.

Launching in stores and online in September, with price points ranging from £45 -£180, the collection strikes a balance between luxury fabric and beautiful investment pieces, priced for the high street.

Debenhams Group Trading Director, Suzanne Harlow says, “We are delighted that Giles has come on board as a designer for the /Edition range at Debenhams.   Giles is the perfect candidate to join the /Edition concept which offers designs from cutting edge talent.  His collection complements our existing Designer ranges with an offering that is younger and features contemporary pieces with Giles’ characteristic design twist.”

Giles Deacon says, “The woman who wears my clothes has a playful style and loves to dress up.  She is fearless yet light hearted, and when she puts on a piece of clothing on I want her to feel amazing as well as make heads turn. I feel like we have made a collection that is true to my signature style and I am excited that we have been able to deliver a luxury look and feel at high street prices.”

Giles joins the fellow current Debenhams /Edition designers Preen, Todd Lynn and Abigail Ahern.  The /Edition range is a concept to introduce contemporary designers to the high street showcasing a collection for between one and four seasons.  Additional designers who have been part of the /Edition line up include Jonathan Saunders, Jonathan Kelsey and Roksanda Ilincic.

The range, which will go into five Debenhams flagship stores as well as online, is modelled by fashion ‘It’ Girl, Daisy Lowe for AW15. Signature pieces include the fit and flare coat at £150, the bow print maxi dress at £110, the horse print trapeze dress at £60 and the tux jacket and trouser at £99 and £50 respectively.

Ends

Notes to Editors About Giles Deacon Giles Deacon is best known for his playful designs and has worked in fashion houses Bottega Veneta and Gucci. He launched his first collection for GILES in 2004 and was named Best New Designer at the British Fashion Awards the same year. In 2006 Giles was named British fashion Designer of the Year and has been credited with renewing interest in the London scene. His mainline range is worn by celebrities including Sarah Jessica Parker, Cate Blanchett and Ophelia Lovibond. About Debenhams Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty. Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS

For more information and high-res lifestyle and cut-out imagery please contact:

Debenhams Press Office
020 3549 6420 / press.office@debenhams.com

SOURCE: Debenhams Retail plc

###

London Fashion Week designer Giles Deacon to join Debenhams with a 26 piece collection for Autumn Winter 15

London Fashion Week designer Giles Deacon to join Debenhams with a 26 piece collection for Autumn Winter 15

Debenhams signs Savannah Miller and Giles Deacon for the launch of two new womenswear collections for AW15

LONDON, 2015-8-26— /EPR Retail News/ — Debenhams plc, the leading international, multi-channel brand, has announced Savannah Miller and Giles Deacon as the latest names to join the ranks of their Designer offering with the launch of two new womenswear collections for AW15.

In line with its strategic priorities of investing in product and customer proposition, the appointment of the two designers re-affirms the retailer’s position as the destination for Designer collections at high street prices.    In the UK, Debenhams ranks among the top 5 for womenswear market share. The Designer portfolio contributes 17 per cent of total Group sales.

Group Trading Director, Suzanne Harlow says, “The appointment of Savannah and Giles is really exciting as a large proportion of our customers choose to shop with us because of our Designer offering.  Nine by Savannah Miller is a collection that is versatile and can be worn everyday in a cool and contemporary way.

“Adding Giles to our stable of designers reinforces Debenhams’ credentials of working with cutting edge design talent and offers our customer a vast amount of choice from classic through to modern styles.”

The campaign imagery for the new ranges features aspirational faces: supermodel Carmen Kass as muse for the Nine by Savannah Miller collection, while ‘It’ girl Daisy Lowe will be the face of the Giles Deacon 26 piece range.

Savannah says, “I am delighted to become a part of the Designers at Debenhams offering with the launch of my new collection, Nine.  The range is inspired by the eclectic and bohemian, chic way that cool girls dress and comprises of relaxed, casual separates.  Naturally there is a particular emphasis on amazing knitwear which can be teamed with perfect jeans to embellished sequin skirts.”

Giles joins the current /Edition designer edit for Debenhams and says, “The woman who wears my clothes has a playful style and loves to dress up.  She is fearless yet light hearted and when she puts on a piece of clothing I want her to feel amazing as well as make heads turn. I feel like we have made a collection that is true to my signature style, and I’m excited that we have been able to deliver a luxury look and feel at high street prices.”

Both ranges will be available in selected stores and online at the end of August. Nine by Savannah Miller will launch in 65 UK stores and Debenhams international stores in territories including the Middle East, Latvia, Turkey, Iceland, Russia, Cyprus and Denmark.  Giles for Edition will be available in five UK flagship stores as well as online.

Ends

Notes to Editors

About Savannah Miller
Savannah Miller graduated with a first class honours degree from Central Saint Martins in 2004, specialising in knitwear.   Her design credentials include working with Alexander McQueen and Matthew Williamson, followed by six years as Co-Creative Director at Twenty8Twelve alongside her sister, Sienna Miller. She also designed her own line for Scandinavian fashion site, Nelly.com.

The Debenhams collection is named after Savannah’s lucky number.  It also relates to her daughter’s name, Lyra, a constellation that shines most brightly at 9pm.

About Giles Deacon
Giles Deacon is best known for his playful designs and has worked in fashion houses Bottega Veneta and Gucci. He launched his first collection for GILES in 2004 and was named Best New Designer at the British Fashion Awards the same year.  In 2006 Giles was named British fashion Designer of the Year and has been credited with renewing interest in the London scene.

His mainline range is worn by celebrities including Sarah Jessica Parker, Cate Blanchett and Ophelia Lovibond.

About Debenhams Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top five market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty. Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS

For more information and high-res lifestyle and cut-out imagery please contact:

Debenhams Press Office
020 3549 6420 / press.office@debenhams.com

SOURCE: Debenhams Retail plc

###

Debenhams signs Savannah Miller and Giles Deacon for the launch of two new womenswear collections for AW15

Debenhams signs Savannah Miller and Giles Deacon for the launch of two new womenswear collections for AW15

Debenhams Becomes First High Street Retailer With Complete Mobile Package

Debenhams has announced the launch of its new mobile-enabled site, allowing customers to access the website and shop on their mobiles, as and when they need, becoming the first on the high street to offer a complete mobile package across all mobile technologies.

Debenhams logo - links to home page

This follows a clear demand from customers with traffic from the Debenhams website accessed from mobile phones increasing by a massive 225% from August 2011 compared to the same time last year.

Complementing the existing Debenhams app on the iPhone, Android and Nokia as well as an iPhone app for the Beauty Club loyalty scheme, the new Debenhams mobile site means that Debenhams is now fully mobile – with a mobile offering suitable for every handset available on the market and the first high street retailer to offer a complete range of mobile offerings – combining mobile apps and a designated mobile site.

The Debenhams mobile site was developed entirely in house and offers the full functionality of the website including store locations and opening hours when on the move. Customers can also watch Debenhams TV through YouTube as well as become a fan on Facebook through the mobile site.

Simon Forster, director for Debenhams.com said: “Mobile continues to form a large part of our digital strategy, as an area which shows no sign of slowing down. We have seen a clear demand for shopping on the go. The addition of the m-site to our mobile offering means that no customer is excluded.”

Debenhams is also championing new technology linked to smartphones, with the addition of initiatives such as Aurasma, bringing together TV and print media, and virtual shopping with the integration of QR codes into smaller stores in order to extend the range on offer.

In the first six months, the Debenhams iPhone app has been downloaded over 500,000 times and has taken over £1million in sales.

Via EPR Network
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Debenhams launches lightest ever bra

Debenhams has launched its lightest ever t-shirt bra, weighing in at just 48g, as the answer to the perfect everyday bra.

Debenhams logo - links to home page

Debenhams head of lingerie (http://www.debenhams.com/lingerie ) buying and design, Sharon Webb commented: “Many women find that the search for a bra that fits, flatters, is comfortable and functional, is as hard as finding the right man.

“Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit.”

Over 90% of women in wearer trials agreed that the bra felt like a second skin.

Back specialist Dr David W. Evans commented: “Since half of the population will at some point probably wear a bra, it is important that they will help more than they hinder.

“A properly fitted, well designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from back pain.”

The light as air t-shirt bra (http://www.debenhams.com/lingerie/bras/t-shirt-bras ) has no bulk, and moulds to the body, feeling noticeably lighter than any other bra.

Debenhams Sharon Webb continued: “This is an everyday t-shirt bra, designed to be seam-free under clothes. It has bonded straps and bagged out wings for a luxury finish and added comfort.

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Online voucher codes specialist helps UK consumers save on clothing and furniture for summer season

Voucher codes specialist DiscountVouchers.co.uk has introduced a range of new offers from top stores to help Brits get kitted out with fashions and furniture for the summer season. The website, which helps consumers save at over 800 stores and suppliers, this week introduces new deals redeemable at Debenhams, Homebase and Marks and Spencer.

Debenhams is one of the country’s favourite stores and to help UK consumers get as much as possible for their money right now DiscountVouchers.co.uk has introduced a choice of new Debenhams discount code. The deals on show include money off furniture and fashions thanks to 20% off home and furniture items, free delivery and returns plus also 25% off women’s occasion wear.

With the summer season on the way the DiscountVouchers.co.uk site is also home to new deals and Homebase vouchers for giving the garden an overhaul. Online right now are new deals including up to half price off garden furniture, 1/3 off BBQs and 20% off lawnmowers.

Marks and Spencer remains one of the country’s favourite clothing retailers and a watchword for quality and value. Right now however the new DiscountVouchers.co.uk deals can help people to save more there thanks to new Marks and Spencer voucher codes offering buy 1, get 1 half price on all luxury shirts and 2 women’s plain t-shirts for £10.

Claire Hayes, spokesperson for DiscountVouchers.co.uk, says, “We always enjoy helping our site users save at big name stores like Debenhams and M&S when buying clothing, and likewise Homebase for outdoor items like barbecues. These new deals are perfectly timed ahead of the summer season.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

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Debenhams Announces Spike In Fake Tan Sales After Royal Wedding

Debenhams Beauty Hall has revealed that the ‘glowing’ example of the Middletons at the Royal Wedding has caused a sales spike of fake tan with British women aiming to look just as bronzed during this year’s wedding season.

The afternoon of the Royal Wedding Day saw fake tan flying off the shelves with sales up 219 per cent compared to the same day last year. The following day was almost as successful as shoppers, inspired by the wedding highlights on TV, boosted sales by 200 per cent.

Rumours are abound as to how the Middletons achieved their sun-kissed looks, from Kate’s natural glow to Pippa’s golden tone, with professionally applied artificial self tan thought to be the most likely solution.

Sara Stern, beauty director at Debenhams said: “You simply can’t underestimate the impact that Kate and Pippa will have on the beauty industry.

“Already streams of wannabe princesses have been flooding into our stores looking to achieve their healthy, groomed look.

“In particular, Kate’s more subtle shade of tan is perfect for big occasions such as weddings. A light tan to complement your skin tone is much more appropriate than the deeper, more noticeable shades used on a night out”.

Debenhams’ in-store tanning experts have been inundated with phone calls and in store queries about tan-etiquette – how to look your very best at a wedding without over-shadowing the bride or scaring off the best man.

Stern advised: “Skin prep is vital to avoiding those tell-tale tide marks. Exfoliate and moisturise well in advance and apply slowly and steadily. Choose a shade that is not too distant from your skintone and use different products for face and body.

“Take inspiration from the new Duchess of Cambridge and embrace bronzing powders and highlighters to create definition and enhancement – a look that will dazzle from Westminster Abbey to Gretna Green”.

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Debenhams Reveals Mums Trying To Outdo Each Other At The School Gate

Debenhams has revealed that a new breed of fashion conscious mums in Ireland is fast turning the school run into a catwalk competition as they vie to outdo each other at the school gates.

Usually obsessing about how well the apple of their eye is performing at school, many mums are now turning their attention to themselves to ensure that they get top marks in the fashion class.

The trend was revealed when Debenhams research team asked Irish female customers what they wore on the school run.

Over 60% of women admitted to feeling pressurised to compete in the fashion stakes thanks to ever increasing numbers of yummy mummies in the press.

Staggeringly, some women (37%) were managing to get their children dressed and ‘doll themselves up to the nines’ before dropping the kids off and returning home to change into more child friendly outfits.

To compete in the style stakes 52% of women admitted to taking tips from celebrity super mums like Elle Macpherson and Claudia Schiffer – using them as a benchmark of how it should be done.

“We were staggered with the findings,” said Debenhams, Karen Nason. “It seems for many being a model mum isn’t just about debating whether nurture or nature is the best approach to childrearing. Now modern mothers, it seems, have the added pressure about what women’s clothes you wear at the school gate as well. ”

The majority of women (79%) said they wouldn’t be seen dead in their track suits on the school run, 88% said they would never turn up without make up on and 57% agreed that runners or Uggs are not appropriate footwear.

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Debenhams sees Bra in a Jar sales soar

Debenhams Beauty Hall has revealed that women are worrying about the appearance of their necks and busts as much as their faces, causing a boom in ‘bra in a jar’ products.

Products designed to minimise turkey necks and smooth crepey cleavage are up 265% on last year, so that the sector is now one of the fastest growing in the beauty industry.

Women, conscious of the ‘Madonna effect’ – age-defying face yet age-indicating neck and décolletage – are turning to dedicated creams to turn back the years and achieve the full, glowing cleavage making a comeback on red carpets and high streets alike.

Celebrities such as “the sexiest woman in the world”* Christina Hendricks (age 36 years), Nigella Lawson (51), Jane Seymour (60), and Raquel Welch (70) have shown age is no barrier to a fantastic décolletage and with summer on the way, British women are preparing for bikini season with gusto.

Sara Stern, director of Beauty at Debenhams said, “However much you take care of your face, ignoring the décolletage and neck area will betray your age in a second.

“Motherhood, too much sun, lack of moisturiser and use of perfume on the area can damage the thin, fragile skin and wrinkles and sun spots will all be evident.

“We’ve already seen a boost in sales of cleavage-enhancing push up bras and now our Beauty Hall is following suit. The popularity of the hourglass figure shows no signs of slowing and women are keen to turn back the clock with a plump bust”.

Bust make-up has also experienced a rise in sales with women masking any imperfections with fake tan (up 28%) and using bronzer (up 7%) to shade in the illusion of the ideal cleavage, a long established tool used by make-up artists.

Via EPR Network
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UK shoppers able to get more for their money through using popular online voucher codes service

DiscountVouchers.co.uk, the leading retail vouchers site, has introduced its latest batch of deals and offers to help the country’s consumers to save on essential items from top stores. The site is now home to new retail deals for money off fashions, accessories, family holidays and other items.

Among the deals on show on the popular voucher codes website right now are –

• First Choice – Save up to £500 on holidays this winter
o DiscountVouchers.co.uk is helping Brits to save on top brand winter holidays from First Choice. Consumers can look forward to up to £500 off winter holidays for all the family with destinations covered including Mexico, the Dominican Republic and Cuba.

• Boden – 10% off all orders
o Savings galore on top fashions from Boden, with DiscountVouchers.co.uk offering this deal covering free delivery and free returns plus also 10% off every purchase from Boden.

• Expedia – Save £70 off flight & hotel packages on bookings of £500 or more worldwide
o Anyone planning on a summer holiday who needs to save can use this deal for getting up to £70 off Expedia holidays which combine flights and hotels. The money-off deal encompasses all Expedia beach vacations, city breaks and luxury ‘holidays of a lifetime’.

• Debenhams – Up to 25% off all orders in the New Season launch
o Debenhams remains as popular a store as ever, and shoppers can look forward to 25% off there. This new deal covers Debenhams fashions, homeware, cosmetics and more plus free delivery.

• Marks and Spencer – £5 off all kidswear orders of £30 or more
o Money off clothing for the children from the leading store Marks and Spencer with this new deal. Log on to DiscountVouchers.co.uk to get hold of £5 off each spend of£30 or more.

• Activity Superstore – EXCLUSIVE 50% Off Vineyard Experience
o Exclusive to DiscountVouchers.co.uk, 50% off ‘the vineyard experience’ from the Activity Superstore plus lunch for two at the great price of just £44.50.

• MyBag.co.uk – 10% off new Spring/Summer bags & accessorieso Get kitted out with new bags ahead of spring and summer with an offer for enjoying 10% off at MyBag.co.uk. Shoppers are able to save on top names and styles from the likes of Diesel, Fiorelli, Ted Baker and French Connection.

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Debenhams Notes The Rise Of The Sizzling Singleton

Debenhams, high street store, has reported that frying pans big enough to hold just one egg, small plates for just one slice of toast, and tea pots, which only hold one cup of tea are now some of the fastest selling items in cookware. The 140% sales increase is being attributed to the fact that more people than ever before are living alone*. So great is the trend that Debenhams has extended its single serve cookware offering and predict that it may create a new movement in cooking.

Steve Lightfoot, trading director for Home at Debenhams said: “Some of these pots and pans are so small that they wouldn’t look out of place in a doll’s house. Our sales figures show that people are not only cooking simple meals for one but preparing increasingly smaller servings – Never mind beans on toast, these dishes are so small that it’s more likely to be bean on toast.”

As recently as 30 years ago, sales of such small singleton cook and dinnerware would have been virtually unheard of. Big, durable, family-sized dishes, plates and pans were the top sellers, with all cookware designed to hold enough food for at least four people, with many dishes able to cater for six, eight and sometimes ten guests. But a pivotal point was reached in 1996 when formal, large scale dinner parties were falling out of fashion after Black Wednesday.

The move away from super-sized cookware continued with invitations to trendy but simpler ‘suppers’ becoming common across the UK. Since then family birth rates and a greater number of women preferring to carve out successful careers rather than carve the Sunday roast have accelerated the trend.

Figures showing that more people are now living on their own for longer before getting married, a rising divorce rate, and an increase in the number of people who never marry at all, support the current boom in mini cookware.

Debenhams Removes VAT From Almost 200 Cosmetic Products

Debenhams has announced that it is offering customers the chance to save the trouble of travelling outside of the European Union (EU) in order to grab a duty free beauty bargain by taking the VAT off nearly 200 top name cosmetic, skincare and fragrance lines – until 28 July 2010.

Debenhams Removes VAT From Almost 200 Cosmetic Products

The move comes 11 years after duty free laws were changed to exclude EU members, effectively removing duty free from the grasp of the millions of people who holiday in Europe.

Sara Stern, director of Beauty Merchandising at Debenhams, said: “We wanted to give our customers a kick start to their summer, with duty free savings across a range of premium and own buy cosmetics and that’s exactly what we have done.”

With no VAT on certain products, customers will be able to save money when shopping at Debenhams with a 17.5% reduction in the price.

Among the names included in the limited offer are top cosmetic houses like Estee Lauder, Lancome, Clinique, Elizabeth Arden, St Tropez, Givenchy, Calvin Klein, Benefit and Ralph Lauren.

Via EPR Network
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Debenhams Finds Out How Fashion Suffers As The Week Goes On

Debenhams research reveals women take 36 minutes longer to get dressed for work on a Monday than on any other day of the week, new research shows.

According to the Debenhams study results, extra time is devoted to perfecting their hair, make up and clothing so that they can be sure of making a good impression on work colleagues. However, standards slip dramatically with each passing day, so that by the time Friday comes, the time spent on their appearance has slumped to just one quarter of the original figure.

Debenhams spokesman Ed Watson said: “Many women clearly experience a major fashion deficit as the week goes on. For some it’s a swift journey from Cheryl Cole to Nora Batty – in just five days.”

The data emerged during Debenhams network of personal shopper studies into women and men’s dressing habits throughout the week.

The results show that women spend, on average, 76 minutes getting ready for work each Monday morning. Twenty three minutes of which will be devoted to their hair, eighteen minutes on make-up, sixteen minutes to trying out different combinations of clothes with the rest taken up by showering and washing. However, this figure falls to just 40 minutes the following day, with time spent on hair falling to 12 minutes, with make-up and deciding what to wear both dropping to 9 minutes each.

By the time Friday comes, the total time spent on getting ready has collapsed to just 19 minutes – a quarter of the original figure. Instead hair preparation takes six minutes, make up just two minutes and deciding what to wear just one minute. Time spent in the bathroom remains constant at an average of ten minutes regardless of day of the week.

Men, by comparison, take on average 28 minutes to get ready on a Monday, a figures which slumps the very next day to 14 minutes before falling to a constant low of eleven minutes for the rest of the week.

Via EPR Network
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Debenhams Reports Bad Bediquette Causing Friction Between The Sheets

Debenhams research has revealed that nearly three-quarters of the UK population have considered splitting from their partners because of bad bed etiquette. The research also showed that 78% of those questioned have considered moving house and 80% have thought about moving to the spare room.

Sleep-deprived shoppers admitted the detrimental effect that sharing a bed can have on relationships when asked whether or not they have an extra duvet to guard against a cover-hogging partner.

This was in response to a 41% growth in sales of single duvets which traditionally sell in fewer numbers than doubles, and a 24% growth in sales of king size beds.

Steve Lightfoot, Trading Director for Home at Debenhams said: “Our research has revealed the true level of resentment a bad-bed partner creates in the relationship – 10% of people we questioned have pushed their partner out of bed in frustration.”

Those suffering from foul-play in bed said that they lost an average of two hours sleep every night to naughty night-time habits.

Men are the biggest culprits for bad bediquette, with 16% more men than women being identified as creating an uncomfortable sleeping environment for their partners.

The most common bed offence was the ‘tuck and roll’, which is when the culprit holds onto the duvet and rolls onto their front, leaving their bed-buddy out in the cold.

Also a huge bugbear was the ‘midnight shuffle’, which is when one person insists on sleeping pressed against the other and when the victim shuffles away, the perpetrator follows them across the bed resulting in a ‘cliff-hanger’ situation.

Snoring, teeth grinding, kicking and fidgeting, and talking were the next most common night-time faux-pas keeping nearly three-quarters of Britons awake.

Habits mentioned more for being irritating were drooling, twitching and sleep walking.

So rife is the problem that Debenhams is in talks with suppliers about producing a night-time survival kit for customers which will include a double duvet, single duvet, ear plugs, eye mask, lavender spray and a hot water bottle.

Via EPR Network
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Debenhams Unveils Pixie Geldof As Model For New Henry Holland Range

On the day (19th March 2010) Debenhams reported higher sales and profits in the first half of its financial year; the high street retailer also unveiled Pixie Geldof as the model behind the latest addition to its designer portfolio, H! by Henry Holland.

The H! by Henry Holland range will sit alongside the likes of Butterfly by Matthew Williamson, Star by Julien Macdonald and Principles by Ben de Lisi, which was recently re-launched exclusively to Debenhams and is showing a strong customer following already. The H! range is aimed at a younger, more fashion forward shopper, as Debenhams looks to democratise design for new customers across its stores and online e-commerce site.

Pixie Geldof is the perfect choice to model the new range as one of Henry’s close personal friends and muses she epitomises the urban yet playful feel of the collection.

“I am delighted to be a part of the Designers at Debenhams portfolio and to be working alongside a brand of such heritage. Through this collaboration I hope to increase accessibility to my designs and create a high-fashion yet wearable range with widespread appeal.” said Henry Holland.

“Introducing Henry into our designer base is a key move in attracting a new type of fashion customer. We felt that Pixie personified the range perfectly, so was a natural choice to model the launch collection”, said Rob Templeman, CEO of Debenhams.

“We are really excited to launch Henry’s collection in Debenhams, particularly following on f r o m the fantastic reaction we have experienced f r o m our customers and staff to the new Principles by Ben de Lisi range”, Templeman continued.

The H! collection consists of fashion pieces which carry Henry’s famous bold prints and bright colours as well as exclusive bags and accessories designed to establish a young designer brand at the store. The range is priced f r o m £5 to £60 and represents 52,000 square feet of womenswear floor space in 64 stores, supported by an exciting new shop fit featuring the H! logo.

Like all Debenhams’ designer collaborations, H! by Henry Holland is a permanent feature within the department store.

Launch best sellers include a vintage grey marl blazer, ditsy print playsuits and floral print dresses.

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Debenhams.com Launches Two New Online Services

Debenhams.com launches two new online services: ‘Collect f r o m Store’ and ‘International Delivery’ to give customers a more comprehensive online service.

Following the successful launch of the Debenhams in-store ordering service, ‘Collect f r o m Store’ allows shoppers to buy online and have their shopping delivered to their local store for collection, free of charge.

In addition, customers in selected destinations outside of the UK are now able to have online purchases delivered to their homes with the new ‘International Delivery’ service. Debenhams now delivers to France, Germany, Spain, Sweden, Australia, New Zealand and United States within 5-14 working days with delivery fees starting f r o m £7.

F r o m the comfort of their own home, customers will have access to the full Debenhams range including well known Designers at Debenhams brands by the likes of Jasper Conran, Betty Jackson, John Rocha, Julien Macdonald, Matthew Williamson, Henry Holland, Ben de Lisi and Melissa Odabash.

Simon Forster, Online Director, said, “As part of our ongoing strategy to grow our online business we are continually developing the options that customers have available. Multi-channel retailing allows customers access to a wider Debenhams offer wherever they live, and a shopping option that suits them.

“Customers also have online access to the majority of in store promotions which means they can bag a bargain without having to flick through the sale rails at a time when making a saving is still a consumer priority.”

These new introductions follow the launch of Debenhams’ new look website in December 2009 which improved navigation and search tools, extended the product available online, revamped the design, introduced wider pages and ensured customers are able to get product quicker.

As well as the practical improvements made, Debenhams.com launched a ‘Be Inspired’ area on the website to provide shoppers with ‘tips, trends and style advice’. The weekly online ‘magazine’ includes a celebrity ‘Get the Look’ section, advice for different body shapes, and expert tips f r o m celebrity style guru Mark Heyes and the world renowned designers in the Designers at Debenhams stable.

Via EPR Network
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