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Thanksgiving Day: Toys“R”Us stores nationwide will open at 5pm on Thursday, November 26

Stores Nationwide Open at 5pm on Thursday, November 26, Offering Specialized Services, Including Easy Navigation and Digital Store Maps, Helping to Make Every Shopping Experience at Toys“R”Us an #AwesomeMoment

WAYNE, NJ, 2015-11-10 — /EPR Retail News/ — Toys“R”Us® today announced that its stores nationwide will open at 5pm on Thursday, November 26*, the same time as last year. Stores will remain open through 11pm on Friday, November 27, offering awesome doorbusters and savings on the season’s most sought-after toys. Information on Black Friday deals will be forthcoming.

“Each year, we carefully evaluate customer feedback and consumer insights to determine how we can best help those customers eager to get a jumpstart on crossing off items on their gift lists,” said Joe Venezia, Senior Vice President, Store Operations, Toys“R”Us, U.S. “We are excited to welcome shoppers into our stores, providing big savings and expert services as the holiday shopping season officially begins.”

Toys“R”Us will once again offer a range of convenient in-store and digital offerings designed to ensure holiday gift-giving is easy and stress-free, making every shopping experience at Toys“R”Us an #AwesomeMoment for customers.

Toy Experts Report for Duty: In-Store Specialists Available All Season Long
Easily identified by their red shirts, the Toys“R”Us “Navigators,” also known as the “G.P.S.” (Gurus for Play Stuff) are back and ready for action at the front of Toys“R”Us stores nationwide beginning on Thanksgiving evening, and continuing on Fridays, Saturdays and Sundays for the remainder of the holiday season during peak traffic periods. These toy aficionados will assist busy shoppers with expert advice on everything from hot toys and top deals to time-saving services and incentive programs.

Localized Maps Pinpoint Hottest Toys & Biggest Savings – FAST!
Throughout the holiday season and beyond, the company will offer digital and physical store-specific maps to help customers quickly locate those items at the top of kids’ wish lists. By visiting, texting ‘GUIDE’ to 78697, or scanning a QR code found on store signage, gift-givers can search for products by name and identify the in-aisle location. And, from Monday, November 23 through Saturday, November 28, shoppers can utilize the digital store navigation to find current deals, discounts and doorbusters, helping gift-givers cross off all the items on their lists.

Purchasing the Perfect Plaything: Rapid Check-Out
Just in time for the Black Friday crowds and continuing through Christmas Eve, Toys“R”Us stores will have all registers open, as well as an Express Lane for gift-givers purchasing four items or less, providing shoppers with a streamlined, expedited experience from entrance to exit.

Online Shopping Made Simple
Those who shop from home or on-the-go will receive the same reliable assistance they expect from Toys“R”Us with live chat availability, including real-time gift guidance and answers to product questions on all season long. Online shoppers can also take advantage of the company’s Gift Finder to narrow their search by a child’s age and interests, among other criteria points, to help ensure they have that perfect plaything under the tree Christmas morning.

Convenient Services from THE Toy Authority
For customers looking to stretch their budgets or keep big purchases hidden from curious little ones, Toys“R”Us is once again providing Free Layaway, waiving the usual $5 service fee. Available for in-store purchases only**, the company’s Free Layaway program offers shoppers the opportunity to make small payments over an extended period of time on eligible items, including toys, electronics, baby gear and more. In addition, the company also provides budget-minded gift-givers more ways to shop and save, knowing they’re getting the best value at Toys“R”Us this holiday season with Price Match Guarantee, Free Store Pickup and a new $19 free shipping minimum for online purchases.***

Gift-givers on the hunt for that perfect yuletide treasure need look no further than Toys“R”Us. With the hottest toys in stock, daily product shipments to stores and the broadest assortment of playthings, including hundreds of items that can’t be found anywhere else, shoppers can find what they’re looking for in one easy stop at Toys“R”Us.

For media use: Photos and b-roll related to Thanksgiving Weekend and Black Friday at Toys“R”Us, available at

For company news and updates throughout the season, please visit “R” Holiday Press Room.

*Toys“R”Us stores nationwide will open at 5pm on Thursday, November 26 and remain open until 11pm on Friday, November 27, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11pm and will reopen on Friday, November 27 at 7am, and stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9pm and will reopen Friday, November 27 from 12am – 11pm. Select stores in Maine, Massachusetts, Rhode Island and Puerto Rico will also have varying store open times. All store hours can be found online at
**Available at all stores except Toys“R”Us Times Square. Excludes Special Orders, food, formula and clothing. Visit for more details.
***For more information on these services, please visit, or

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 745 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at With its strong portfolio of e-commerce sites including, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at, and

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Media Contact:
Toys“R”Us, Inc.
Cheryl O’Brien

EPR Retail News