CHESHUNT, England, 2015-12-3 — /EPR Retail News/ — Tesco has amassed over 70 medals at ‘The Oscars’ of the wine industry- the International Wine Challenge. Wines costing as little as £4, received accolades from a panel of independent drinks experts from around the world, who blind taste the wines to ensure fairness and impartiality.
An impressive 93 per cent of the retailer’s wines that were awarded gongs were from its own label wine range. Meaning customers will be able to pick up a critically acclaimed wine for Christmas with the finest* Sancerre and the finest* Dessert Semillon both receiving the highest accolade- a Gold Medal. Tesco also received 9 Silver, 22 Bronze and 41 Commended medals.
James Davis, Tesco’s Master of Wine said: “We’ve been working hard to help customers find fantastic tasting, great quality wine at truly affordable prices. With wines like the Tesco Vineyards Côtes du Rhône and Vineyards Chile Merlot, which are available from as little as £4 receiving a nod, we are proving that exceptional awarding winning wines don’t have to be at massive prices.”
For the last three years, Tesco has been named ‘Own Label Range of the Year’ by the International Wine Challenge. This is the first set of the 2016 medal results for the annual IWC wine awards, the second release will be announced in May. Other wines to receive an award include Silver medals for the £13 Pol Aimé Brut Champagne the Tesco Orvieto Classico 2014 (£5.25) and a bronze medal for the best-selling Wairau Cove Sauvignon Blanc 2015 (£6.50).
For more information please contact the Tesco Press Office on 01992 644645
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