Sainsbury’s tests a new digital pricing display to cut the use of paper and automatically update prices

LONDON,  2015-2-19 — /EPR Retail News/ — Sainsbury’s is trialling a new digital pricing display to cut the use of paper and automatically update prices.

Jon Rudoe, the Director of Digital and Technology at Sainsbury’s, said: “A key part of our strategy is to make sure we’re looking at new technology on behalf of our colleagues to make their lives easier.

“So this trial will give us useful feedback about quicker, efficient digital pricing information and how much time and paper we’ll save in the process.”

The trial has started at Shoreditch Old Street Local and will give teams at Sainsbury’s some useful insight before deciding whether to introduce it to other stores.

The units will be programmed by trained colleagues who assign the label to a product. Prices and offers are then updated automatically using pricing data from central systems. The units use secure, encrypted software and are designed to resist cold temperatures in fridges and freezers.

CONTACTS

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Sainsbury’s tests a new digital pricing display to cut the use of paper and automatically update prices

Sainsbury’s tests a new digital pricing display to cut the use of paper and automatically update prices

British designer Lulu Guinness collaborated with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief

Internationally renowned British designer Lulu Guinness has collaborated exclusively with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief. The Lulu Guinness bags will go on sale from 15th February 2015 exclusively at Sainsbury’s.

LONDON, 2015-2-18 — /EPR Retail News/ — Embracing the spirit of the fundraising event and reflecting Lulu’s signature style, three bags have been specially designed for Red Nose Day with at least £1.50 going to Comic Relief. Known for her iconic bags and strikingly glamorous designs, Lulu’s inspiration for the bags came from her existing collection and the Red Nose itself. The Red Nose is of course the integral feature of each design and is complemented and emphasised by a nude and black stripe or animal print backdrop with eye, hear t and lips motifs giving a pop of colour.

Lulu Guinness said: “In aid of such an amazing cause I am delighted to be working with Sainsbury’s and Comic Relief to create a humorous Red Nose take on three of my favourite, most popular bag designs.”

The fun and stylish bags will be available in stores nationwide from 15th February 2015 exclusively through Sainsbury’s, retailing at £5 a bag with at least £1.50 going to Comic Relief.

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British designer Lulu Guinness collaborated with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief

British designer Lulu Guinness collaborated with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief

Sainsbury’s: Olympic gold medallist Christine Ohuruogu and world junior champion Dina Asher-Smith tested the “perfect meal for an athlete” in london

Olympic gold medallist Christine Ohuruogu and world junior champion Dina Asher-Smith today taste tested the “perfect meal for an athlete” according to performance nutrition experts.

LONDON, 2015-2-18 — /EPR Retail News/ — The dish, an 8oz New York strip sirloin steak served with sweet potato mash, kale, samphire, mange tout and broccoli, was served by London chef and former Olympian Francis Agyepong at Christopher’s restaurant in Covent Garden.

Francis competed in the Triple Jump for Great Britain at the Barcelona and Atlanta Olympics, and has since developed his career as a head chef in London’s West End.

He has worked with Sainsbury’s and British Athletics’ performance nutritionist Joseph Agu to create a perfect menu for Christine and Dina, as they prepare for the 2015 athletics season, which will see Christine bid to retain her world 400m title in Beijing, where she won Olympic gold in 2008.

Joseph Agu said: “This is the perfect meal for an athlete, with the right balance of protein, carbohydrate, vitamins and minerals. Steak is high in protein, which is excellent for muscle recovery and also in iron stores which helps reduce fatigue. It’s an ideal meat for athletes to consume during their training programme.

“Sweet potato is an excellent carbohydrate source so it contributes to the recovery of normal muscle function after hard training. The green veg provides vitamins A & C which support the immune system to function normally, which is hampered with hard training.”

Dina Asher-Smith, who was crowned British 60m champion at the Sainsbury’s Indoor British Championships last weekend and will compete at the Sainsbury’s Indoor Grand Prix in Birmingham on Saturday, said: “As a young athlete I’m always looking for ways to improve my performance, so good nutrition is key. Ahead of a big event like the Sainsbury’s Indoor Grand Prix it’s important to eat properly, and as the experts have identified, this dish is perfect for an athlete.”

Christine Ohuruogu said: “Nutrition is a very important part of athletics, and it’s great that Francis and Joseph have identified a dish which will help our training, but also taste great. Healthy eating is a big part of my life, so I’m really pleased to see Sainsbury’s using their sponsorship of athletics to inspire others to live a healthy lifestyle.”

Francis Agyepong said: “At Christopher’s we are always trying to be at the fore front of culinary awareness in terms of ingredients, traceability, style and nutrition. If you peruse our menus you will see many elements of ‘superfoods’ incorporated into our dishes; from quinoa and seeds, to beets, kale and black rice.

“In creating this ultimate athlete menu, I have focused on nutrition first and foremost – the dish is ideal for energy, recovery and tissue rebuilding. The quality of ingredients used and the resulting taste also has a positive effect on the mind and general wellbeing.

“Food and nutrition is a big part of everyone’s lives but to an athlete it can mean the difference between having a short or long sustained career.  The body has the ability to self-repair if the food you are putting in it is of premium quality – that is why our menu at Christopher’s is very balanced.”

The Ultimate Athletes Lunch Recipe – Christopher’s, Covent Garden

Ingredients (serves 1)

  • 1x 230g sirloin steak
  • Mixed greens: Samphire, Kale, tender stem broccoli, calvolo nero, peas
  • 1 x medium size sweet potato
  • 90ml agave syrup (or maple syrup)
  • Coconut Oil
  • Salt & Pepper

Directions

  • Pre-heat oven to 180°C (fan oven)
  • Place sweet potato in oven for approximately 25 mins
  • While potato is cooking season the steak with salt and cracked black pepper, drizzle a little olive or sunflower to coat the steak
  • Once potato is cooked, cut out the flesh and mash until smooth, adding 90ml agave syrup, then cover
  • Place steak on a hot grill or into a hot frying pan and cook for 3mins on each side (remove from the heat and allow to rest for 4-mins)
  • Meanwhile drop your vegetables into medium size pot of salted boiling water for approx. 40 seconds, drain the vegetables off before pouring into moderate hot pan with 10 ml of coconut oil toss two or three times before finishing with some chopped tarragon, mint and parsley
  • Serve immediately

Credit

Francis Agyepong, Christopher’s, Covent Garden.

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Sainsbury’s: Olympic gold medallist Christine Ohuruogu and world junior champion Dina Asher-Smith  tested the "perfect meal for an athlete" in london

Sainsbury’s: Olympic gold medallist Christine Ohuruogu and world junior champion Dina Asher-Smith tested the “perfect meal for an athlete” in london

Red Nose Day campaign at Sainsbury’s with Spencer Matthews

LONDON, 2015-2-3 — /EPR Retail News/ — A hilarious moment erupted at a Sainsbury’s store when Spencer Matthews surprised the team, having cleverly disguised himself amongst the tomatoes – wearing the new Comic Relief red nose!

The Made In Chelsea star was launching the nine new character-themed red noses, which are available at Sainsbury’s stores and online nationwide now for £1, at least 60p of which goes to Comic Relief.

Colleagues at the Wandsworth store in London were advised they were being filmed for an internal training video but got more than they bargained for when Spencer surprised them by bursting out of the fresh tomato crate.

Wearing the ‘Snout Dracula’ red nose character, Spencer also cheekily painted his face red making himself completely undetectable whilst hidden amongst the tomatoes, ensuring hilarious results.

Spencer took part to encourage the British public to pick up a red nose and show their support for Comic Relief. The nine new red nose characters are now available for shoppers to collect in the run up to Red Nose Day on Friday 13th March.

Spencer commented: “It was a no-brainer taking up the challenge of hiding amongst the tomatoes and surprising the team. There were some really entertaining reactions, lots of surprises and a few colleagues who almost jumped out of their skin – it’s not something you expect to encounter in the fresh produce aisle! I’m a big fan of Comic Relief, so leapt at the chance to raise awareness for the charity. You can now do your bit and pick up your own red nose in Sainsbury’s and online to help raise money.”

With a donation from each sale going to help transform the lives of some of the poorest and most disadvantaged people here in the UK and across Africa, Sainsbury’s is encouraging everyone to show their support for Comic Relief by picking up one of the official red noses or Red Nose Day merchandise at their nearest store or online.

Jaz Bhogal, colleague at Sainsbury’s Wandsworth commented: “It’s not everyday we discover a TV personality disguised in our store – and it’s even more unusual to see them hidden amongst the tomatoes! I got the surprise of my life but it was fantastic to see Spencer donning one of the new red noses to launch this year’s Sainsbury’s Red Nose Day campaign.”

“We’ve been a supporter of Comic Relief since 1999 and last time, we raised a huge £11.5m; but we’re hoping that our fundraising efforts this year will help make an even bigger difference to those in need, both here in the UK and across Africa.”

Notes to Editors 

Comic Relief Merchandise at Sainsbury’s

  • Red Nose (9 designs in surprise bags), £1.00, Minimum donation 60p
  • Wristband (2 designs), £1.00, Minimum donation 50p
  • Pin Badge (2 designs) £1.00, Minimum donation 50p
  • Trolley Token, £1.00, Minimum donation 50p
  • Air Freshener, £1.50, Minimum donation 75p
  • Deeley Boppers, £2.00, Minimum donation £1.00
  • Sipper bottle (2 designs), £2.00, Minimum donation £1.00
  • Nail Wraps and Red Nose Stickers, £2.00, Minimum donation £1.00
  • Mugs (4 designs), £3.00, Minimum donation £1.50
  • Umbrella, £7.00, Minimum donation £3.50
  • Cupcake Decoration Kit, £2.50, Minimum donation £1.25

About the Red Nose Day campaign in Sainsbury’s
Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise – bag your £1 Nose with at least 60p going to Comic Relief to help people living really tough lives in the UK and across Africa.

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Red Nose Day campaign at Sainsbury's with Spencer Matthews

Red Nose Day campaign at Sainsbury’s with Spencer Matthews

Gok for Tu Spring 2015 Collection at Sainsbury’s

LONDON, 2015-2-3 — /EPR Retail News/ — Simplicity rules in Gok Wan’s new monochrome statement collection for Tu at Sainsbury’s, as fashion’s most timeless colour combination receives a fresh and modern makeover for Spring 2015.

The range takes inspiration from modernist architecture with a strong focus on shape and form. Styles are structured to create contemporary, cool and assertive looks that are reflective of urban cityscapes. Necklines are high and shoulders are rounded, illustrating a bold Bauhaus inspired silhouette.

Experimental graphic prints play an important role in the collection’s monochrome style story. Influenced by the catwalk, vivid black and white patterns exemplify a strong sense of confidence and high impact glamour. Stylised stripes contrast with geometric chevron patterns, whilst magnified windowpane prints add a touch of checkerboard chic.

Texture is also a key design focus for Gok this season. Subtle sports luxe elements are highlighted in the range, as matte and shine materials are juxtaposed with more technical, performance based fabrics such as light airtex and mesh paneling. The co-ord White Jacquard Shell Top and Circle Skirt are interchangeable pieces that can be mixed and matched for the office, or dressed up for a glam night out.

 

Although the crisp black and white colour palette is the centre piece of the new collection, beautiful hints of grey and pastel pink on items such as the Stripe Pencil Skirt and Long Sleeve Shell Top give add feminine touches that are perfect for spring.

The collection is underpinned by Gok’s trademark tailoring tricks and figure flattering styles and following on from the success of previous seasons, Gok has extended his denim offering for Tu. The range now includes a brand new high waisted interpretation of the iconic Perfect Skinny Jean, which are cleverly cut to lengthen the leg and offer high street style and quality at unbeatable prices.

Gok for Tu Collection 16 will be available at over 200 stores nationwide from 3 February. This new collection compromises of 30 styles, including multiple prints and colour ways. Prices range from £18 – £40 and sizes from 8-22.

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Gok for Tu Spring 2015 Collection at Sainsbury’s

Gok for Tu Spring 2015 Collection at Sainsbury’s

Sainsbury’s launches a range of instant hot lunch time options that can be ready to eat in minutes

LONDON, 2015-2-3 — /EPR Retail News/ — Sainsbury’s has launched a range of instant hot lunch time options that can be ready to eat in minutes by simply adding hot water or heating up in a microwave. Available in stores now, the by Sainsbury’s noodles, rice and grain pots are made using recipes inspired by popular world cuisines, and priced from £1 – £2.

Noodle Pots

The by Sainsbury’s rice noodle pots capture the fresh tastes of Asia.  Customers can choose from three varieties including the classic fragrant Vietnamese soup Beef Pho, the spicy coconut flavoured Chicken Laksa and the hot and sour flavours of Thailand’s Tom Yum – just add hot water and these delicious lunch time meals will be ready to eat in four minutes. At less than 300 calories per pot, these are a great choice for health conscious consumers looking to reduce their wheat or gluten intake or for those wanting a low calorie hot lunch with fresh, aromatic flavours.

Micro Pots

Ranging from 250g pots to a larger size designed for those with bigger appetites (350g), the new by Sainsbury’s micro pots are ideal for customers seeking a delicious lunch at convenience.

Available in seven delicious flavours including Chunky Mediterranean Vegetable Fusilli and Chicken & Mushroom Risotto, the 250g by Sainsbury’s micro pots are inspired by recipes from the health focused My Goodness range. Not only are the recipes less than 400 calories per pot but they’re also low in sugar, salt and fat and provide at least one of your five a day.

Alternatively, for those wanting a heartier lunch, the by Sainsbury’s 350g microwave pots are ideal. Inspired by popular world cuisines including Chinese, Indian and Italian, customers can take their pick from protein rich recipes including BBQ Pulled Pork and Beans, Chicken Sweet and Sour, Chicken Tikka and Meatball Arrabiata Pasta. Simply heat the pots in a microwave and a delicious lunch is ready to eat in only three minutes.

Grain Pots

Sainsbury’s has also launched three new instant hot by Sainsbury’s grain pots – two of which are a perfect alternative from traditional pasta and rice meals. Made using bulgur wheat and couscous, the Moroccan Style Grain Pot uses traditional spices, dried sultanas and apricots for an authentic African flavour and the Spicy Mexican Style Bean Grain Pot includes bold, rich flavours laced with chipotle fiery sauce for an extra kick.

Georgina Lunn, Product Developer at Sainsbury’s, said: “We know our customers are looking for lunch that is convenient, varied, high quality and doesn’t compromise on taste – and our new selection does just that. We’re offering enough variety for a fortnight at no more than £2 per lunch. Why not start the week with our healthy one of your five a day Mushroom Risotto, ease through mid-week with a Chicken Laksa Rice Noodle Pot and end with your Friday treat of Meatball Arrabiata Pasta?”

Notes to editors

by Sainsbury’s Noodle Pots

  • by Sainsbury’s Beef Pho Noodle Pot (74g) – £1.50, 500 stores
  • by Sainsbury’s Chicken Laksa Noodle Pot (74g) – £1.50, 607 stores
  • by Sainsbury’s Tom Yum Noodle Pot (74g) – £1.50, 500 stores

by Sainsbury’s Micro Pots

  • by Sainsbury’s BBQ Pulled Pork & Beans Micro Pot (350g) – £2.00, 500 stores
  • by Sainsbury’s Chicken Tikka & Rice Micro Pot (350g) – £2.00, 350 stores
  • by Sainsbury’s Sweet & Sour Chicken & Rice Micro Pot (350g) – £2.00, 305 stores
  • by Sainsbury’s Meatball Arrabiata Pasta Micro Pot (350g) – £2.00, 500 stores
  • by Sainsbury’s Chicken & Mushroom Risotto Micro Pot (250g) £2.00, 350 stores
  • by Sainsbury’s Mediterranean Vegetable Fusilli Micro Pot (250g) £2.00, 350 stores
  • by Sainsbury’s Chickpea & Chorizo Stew Micro Pot (250g) £2.00, 500 stores

by Sainsbury’s Grain Pots

  • by Sainsbury’s Moroccan style Grain Pot (73g) – £1.00, 350 stores
  • by Sainsbury’s Spicy Mexican style Bean Grain Pot (84g) – £1.00, 350 stores
  • by Sainsbury’s Chicken Tikka Rice Pot (75g) – £1.00, 500 stores

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Sainsbury's launches a range of instant hot lunch time options that can be ready to eat in minutes

Sainsbury’s launches a range of instant hot lunch time options that can be ready to eat in minutes

Sainsbury’s partners with Dennis the Menace and the Bash Street Kids to launch the 2015 Active Kids campaign which helps children lead healthier, more active lifestyles

LONDON, 2015-1-27 — /EPR Retail News/ — Dennis the Menace and the Bash Street Kids are swapping chaos and cheekiness for healthy cooking and active lifestyles, thanks to a groundbreaking partnership with leading supermarket, Sainsbury’s.

Sainsbury’s has joined forces with Britain’s longest running comic to launch the 2015 Active Kids campaign which helps children lead healthier, more active lifestyles by donating much needed equipment and experiences to schools, clubs and groups. Since launching in 2005, over £150 million worth of cookery and sporting equipment has been given to over 50,000 organisations.

In issue 3,769 of The Beano out on Wednesday 28 January, Dennis and the gang realise that the reason they keep losing sporting challenges against their oldest rivals, the ‘Posh Street’ pupils, is the rubbish food they are buying from a dodgy snack van lurking outside the school. In a bid to change their fortunes and get fit for their looming sports day, Dennis and the gang run around Beanotown gathering Sainsbury’s Active Kids vouchers. Once collected, they exchange them for cooking and sporting equipment which helps them prepare and overcome Rupert Brightly-Smugg and his posh friends.

Tara Hewitt, Head of Active Kids, said: “We are delighted to be partnering with iconic comic The Beano. Active Kids is all about giving kids the knowledge, understanding and equipment to enjoy an active lifestyle and a balanced diet. The Bash Street Kids, with their cheeky attitude and mischievous behaviour, are the perfect companions to show kids the benefits of what can be achieved by collecting vouchers, eating healthily and being active, now and in the future.”

Mike Stirling, editor-in-chief of The Beano, said: “Dennis and the gang are joining the thousands of children up and down the country in learning about eating well and being active. With all of the extra energy they will have, I am in no doubt that they will cause even more havoc and set up even more pranks on unsuspecting grown-ups and the Posh Street Kids!”

This year, Sainsbury’s Active Kids scheme is bigger than ever with a wide range of activity and cooking equipment, plus coaching and experiences on offer for children of all ages and abilities. Vouchers are available from Wednesday 28 January until Tuesday 5 May 2015, from all Sainsbury’s stores and online via www.sainsburys.co.uk.

Notes to editors

The Beano is the quintessential British children’s comic, first published by DC Thomson in July 1938 and still printed weekly. It reaches hundreds of thousands* of children every week. The Beano is best known for its famed characters such as Dennis the Menace, Gnasher, The Bash Street Kids and Minnie the Minx. The spin-off BAFTA nominated animation series, Dennis and Gnasher is exported around the world and is one of the highest rated shows on CBBC.

*TGI Youth Spring 2014, The Beano readership, 528,000.

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Sainsbury’s partners with Dennis the Menace and the Bash Street Kids to launch the 2015 Active Kids campaign which helps children lead healthier, more active lifestyles

Sainsbury’s partners with Dennis the Menace and the Bash Street Kids to launch the 2015 Active Kids campaign which helps children lead healthier, more active lifestyles

Sainsbury’s Active Kids crowned two schools the winners of the nationwide Active Kids Superstar Cooks competition

LONDON, 2015-1-23 — /EPR Retail News/ — This week, Sainsbury’s Active Kids, in partnership with Diversity star Ashley Banjo and the British Nutrition Foundation (BNF), crowned two schools the winners of the nationwide Active Kids Superstar Cooks competition.

Launched at the start of the school year, in September 2014, as part of Sainsbury’s Active Kids programme, the competition challenged school children to create the ultimate healthy recipe designed to be enjoyed by Ashley Banjo and the Diversity team.

Three pupils aged 9-11 from St Patrick’s Catholic Primary School, and two 14 year-olds from Abbey Manor College, beat off stiff competition and hundreds of other recipes from all over the country to win in the Primary and Secondary school categories. Children were praised by the judging panel for their original and creative recipes, including the seasonal inspiration behind St Patrick’s Bonfire Night Bangers n’ Beans, and Abbey Manor College’s flatbread making skills in its Marinated Lamb on Seeded Flatbread with Ratatouille and Caramelised Onion Hummus. Both winning schools will be rewarded £10,000 of new kitchen kit for their school, as well as an exclusive dance class with Ashley Banjo.

Sixteen budding chefs from six schools were invited to the final in London on Tuesday 20thJanuary and asked to turn up the heat in the kitchen, cooking their dish from scratch for the judges to taste. Ashley Banjo was joined on the panel including Sainsbury’s Head of Active Kids, Tara Hewitt, and BNF nutritionist, Emma Schneider.

Ashley Banjo, Diversity star and Active Kids Superstar Cooks judge, concluded: “The creativity and range of recipes we saw at the final was outstanding. It’s really exciting to see kids take an interest in understanding the benefits of good food and eating well, as well as learning cookery skills that will set them up for life. What I and the other Diversity guys eat makes a big difference to how we perform and I think it’s great to develop an understanding of good nutrition from an early age.”

Teresa Lynch, Teaching Assistant at St Patrick’s Catholic Primary School commented:“The entire school is delighted to have won in the Primary category of the Superstar Cooks competition – it’s a fantastic achievement and we’re all really proud. The new kit will support us in getting kids in the kitchen and will help us to teach practical cooking skills at an early age for years to come.”

Tara Hewitt, Head of Active Kids at Sainsbury’s, said: “It was brilliant to see so many young people getting excited about cooking and eating well. Every school presented delicious dishes and showed an impressive range of food knowledge and cooking skills. This competition highlighted exactly why we are so passionate about our Active Kids programme. By working directly with schools, we are helping children develop the skills that will help them enjoy good food and be active throughout their lives.”

Winners’ details

  • Primary category: St Patrick’s Catholic Primary School in Corsham, Wiltshire, wowed judges with its Bonfire Night Bangers’ n’ Beans dish. Pupils’ names and ages are as follows: Joseph Rudland, aged 11, Lilli Gibbings, aged 10, and Aisling Massaccessi, aged 9.
  • Secondary category: Abbey Manor College in Lewisham, London, secured the Secondary category winner’s spot with Marinated Lamb on Seeded Flatbread with Ratatouille and Caramelised Onion Hummus. Pupils’ names and ages are as follows: Kevin Bongo-Bompeti and Kweku Bangura, both aged 14

The new 2015 Active Kids voucher collection launches on 28th January until 5th May. Vouchers can collected at all Sainsbury’s stores, petrol stations and when ordering groceries online.  Active Kids vouchers can be redeemed for a range of cookery and sporting equipment. For more information, visit www.Sainsburys.co.uk/ActiveKids

In September 2014, practical cookery became compulsory for children up to Year 9 in primary and secondary schools. Sainsbury’s Active Kids Superstar Cooks was launched to coincide with the introduction of the new compulsory cooking and nutrition aspects of the National Curriculum in England. Supported by free curriculum-linked lesson plans and recipe ideas, the competition aimed to help to get children aged five to 16 cooking in the kitchen.

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Abbey Manor College pictured with Ashley Banjo

Abbey Manor College pictured with Ashley Banjo

Sainsbury’s pioneered new technology to power its fridges in its Portishead store with a new natural product produced entirely from waste

LONDON, 2015-1-21 — /EPR Retail News/ — Sainsbury’s has pioneered new technology to power its fridges in its Portishead store with a new natural product – that’s produced entirely from waste.

eCO2 is made from waste sugar beet in the UK by the manufacturers that supply Sainsbury’s supermarkets with sugar.

The new CO2 natural refrigerant from A-Gas – eCO2 – is the first high specification Carbon Dioxide refrigerant to be produced sustainably in the UK and is a product that can make a significant difference in cutting a store’s carbon footprint.

Typically, more than 40 per cent of a supermarket’s energy consumption is directly linked to its refrigeration systems. Natural refrigerants, like CO2, are becoming a popular option as stores look to reduce their carbon footprint.

Following successful trials with Sainsbury’s, A-Gas has now extended this service to the rest of the industry. A-Gas provides customers with a suitably-rated cylinder in which they can supply a liquid sample from the refrigeration system. This is returned to A-Gas where it is tested at its state of the art laboratory.

The growth in the popularity of natural refrigerants will be further enhanced by the  uncertainty for future strengthening of the F-Gas legislation in the coming years; which will see the phasing out of HFC refrigerants with a high Global Warming Potential (GWP).

Sainsbury’s is looking to reduce operational Carbon emissions by 30% absolute and 65% relative compared to 2005; and at Portishead the supermarket group believes eCO2 is a refrigerant which can make an important contribution to this.

A-Gas Operations Manager Rob Parker said: “The X Factor for eCO2 is the sustainable way it’s produced.

“Most CO2 refrigerants are recovered from dirty industrial processes which are far from green in their methods. eCO2 is a by-product of bioethanol production from waste sugar beet – using crops not destined for sugar production.

“This is a first for A-Gas and the UK market, as a CO2 refrigerant produced from waste sugar beet has never been on sale before on a commercial basis.”

Sainsbury’s Head of Refrigeration John Skelton said: “We wanted to use eCO2 to reduce our carbon footprint. A supermarket refrigeration system operates 24-hours a day, 365 days a year, so it has to be extremely reliable. Having the right refrigerant plays an important part in this.”

Little Story: Postive Waste
Put all waste to positive use.

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Sainsbury’s pioneered new technology to power its fridges in its Portishead store with a new natural product produced entirely from waste

Sainsbury’s pioneered new technology to power its fridges in its Portishead store with a new natural product produced entirely from waste

Sainsbury’s becomes the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu

LONDON, 2015-1-21 — /EPR Retail News/ — Sainsbury’s is the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu. As the leading retailer for sustainable seafood, this adds to the 150 Sainsbury’s products that carry the MSC logo and have been sourced from sustainable fisheries.

Hand battered cod and chips is on menu at 277 of the retailer’s in-store cafes. Our cod is caught in the North East Atlantic by Icelandic and Norwegian boats. The fisheries are not only sustainable by helping supply fish for future generations, but also help to support local communities in remote areas.

Ally Dingwall, Sainsbury’s Aquaculture & Fisheries Manager said: “We’re proud to have the largest range of fish products to carry the MSC logo, whether you’re buying basics fish fingers or Taste the Difference prawns. This move in our cafes is a great step towards strengthening our position as the leading retailer for sustainable seafood.”

Toby Middleton, Senior Country Manager at MSC said: “This is yet another innovative market first for Sainsbury’s, not just for the UK but globally, as the world’s first supermarket ro offer MSC certified seafood in their cafés. It demonstrates their seriousness to have all the seafood they sell independently certified by 2020. I wholeheartedly congratulate them for this latest step on that journey.”

Sainsbury’s was the winner of the MSC Fish Retailer of the Year 2014, the awards were in part to celebrate the 15th anniversary of MSC. The accolade is for the supermarket with the largest number of MSC labelled products across store. With 150 MSC product lines, Sainsbury’s was the clear winner demonstrating a commitment to MSC certified seafood across all fish categories. More than 1 in 4 MSC products sold last year were from Sainsbury’s by volume.

Little Story: Gone Fishin’

All our tuna is pole and line caught, which reduces the number of animals caught unintentionally and is also good for the environment.

Notes to editors

  • Sainsbury’s is the largest retailer of Marine Stewardship Council (MSC) certified sustainable fish in the UK for the fourth year running. We sell over 150 products carrying the MSC logo, including on fish counters and in ready meals
  • Sainsbury’s has been rated Number 1 by Greenpeace for the responsible sourcing of canned tuna in 2008 and again in 2011
  • All of Sainsbury’s own brand canned tuna and all own brand canned tuna in further processed foods (i.e. sandwiches, sushi and ready meals) is pole and line caught
  • In 2008, Sainsbury’s launched its responsibly sourced salmon which is specially reared on RSPCA Freedom Food approved farms on the West Coast and Islands of Scotland. We are also the biggest retailer of Freedom Food fish in the UK
  • We are joint first in the MCS Supermarket survey for our long-term commitment to seafood sustainability
  • We were the first major retailer in the UK to launch Aquaculture Stewardship Council (ASC) certified River Cobbler. Farmed in South East Asia, this white fish is a step towards providing a more responsibly farmed alternative fish in the supermarket

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Sainsbury’s becomes the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu

Sainsbury’s becomes the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu

Sainsbury’s Q3 total retail sales down 2.5 per cent (inc fuel); 29.5 million customer transactions in the 7 days before Christmas

LONDON, 2015-1-7 — /EPR Retail News/ — Good sales performance in a tough market.

  • Total Retail sales for third quarter down 0.4 per cent (excl fuel), down 2.5 per cent (inc fuel)
  • Like-for-like Retail sales for third quarter down 1.7 per cent (excl fuel), down 3.9 per cent (inc fuel)
  • Over 29.5 million customer transactions in the seven days before Christmas
  • Over 1,000 product prices reduced since we announced our £150 million price investment

Mike Coupe, Chief Executive, said: “Sainsbury’s has provided a great Christmas for our customers. Food price deflation and falling fuel prices have enabled our customers to treat themselves over the festive period.

“Customers traded up over Christmas as sales of our Taste the Difference range grew by five per cent year-on-year. As an example, sales of our Taste the Difference Conegliano Prosecco grew by over 30 per cent. We also sold over 57 million mince pies and over 550,000 turkeys, up eight per cent year-on-year.

“Our colleagues continue to provide excellent in-store service, and again did a fantastic job of serving our customers during the busiest time of the year. A record-breaking week before Christmas saw over 29.5 million customer transactions. We continued to help our customersLive Well for Less with the redemption of £124 million worth of Nectar points during the quarter supported by our popular Christmas Double-Up campaign.

“The trend of more frequent and local shopping continues and we saw growth of over 16 per cent in our convenience business in the quarter. As well as over six million convenience customer transactions in the week before Christmas, we also saw our largest ever day for convenience sales on 24th December, taking over £8 million. For our groceries online business, this Christmas was our biggest to date. In the three days to 23rd December, our online team delivered more than 110,000 orders.

“Our clothing and general merchandise businesses traded strongly over the quarter, in particular our clothing business was up nearly ten per cent year-on-year. We sold more than twice the number of Christmas jumpers compared to last year and our ‘snowman’ jumper,designed by one of our colleagues, was our best-seller by volume.

“We opened 25 new convenience stores and refurbished a further seven in the quarter. We also opened four new supermarkets, one extension and one replacement store, and refurbished seven supermarkets.

“In November, we announced our plans to invest £150 million in the prices of some of our most popular products. This week we are lowering prices on over 700 of these, including reductions in our Meat, Fish and Poultry categories. For example, the regular price of our 260g boneless cod fillets has dropped from £4.00 to £3.30 and the regular price of a Sainsbury’s 1.35kg British whole chicken has fallen from £4.50 to £3.50. This now means we have reduced the prices of over 1,000 products since we made our announcement.

“The outlook for the remainder of the financial year is set to remain challenging, with food price deflation likely to continue. Our performance in the third quarter showed an improving trend quarter-on-quarter. However, given the uncertainty in the trading environment, food price deflation and the price reductions we announced this week, we currently expect our fourth quarter like-for-like to be similar to that of our first half. Our prices versus our supermarket peers have never been better and alongside our differentiated quality and service offer, we are confident we will help our customers Live Well for Less throughout 2015.”

Notes to editors

1. All sales figures contained in this trading statement are stated including VAT and in accordance with IFRIC 13

2. Like-for-like sales include the impact of extensions as follows

Q1 Q2 H1 Q3
Sales growth including fuel (%)
Total (0.3)% (2.3)% (1.4)% (2.5)%
Like-for-like (2.4)% (4.1)% (3.4)% (3.9)%
Sales growth excluding fuel (%)
Total 1.0% (0.8)% 0.0% (0.4)%
Like-for-like (1.1)% (2.8)% (2.1)% (1.7)%
Included in like-for-like sales (%)
Net contribution from extensions 0.2% 0.2% 0.2% 0.2%

3. Store investment programme 2014/15:

Q1 Q2 H1 Q3
Supermarkets
New 2 2 4
Replacements 1 1 1
Extensions 1 3 4 1
Refurbishments 3 2 5 7
Closures (1) (1) (1)
Convenience
New 27 23 50 25
Closures (1) (1) (1)
Refurbishments 12 10 22 7

At the end of the quarter, we had 598 supermarkets and 684 convenience stores.

4. Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to differ materially from any expected future events or results referred to in these forward-looking statements. Unless otherwise required by applicable law, regulation or accounting standard, we do not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.

5. Sainsbury’s also released today its Third Quarter Corporate Responsibility update

6. A conference call will take place at 8:30am. To listen to the audio webcast we recommend that you register in advance. A transcript of the conference call will be made available later today.

7. Sainsbury’s will announce its Fourth Quarter Trading Statement on Tuesday 17 March 2015.

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Sainsbury’s Q3 total retail sales down 2.5 per cent (inc fuel); 29.5 million customer transactions in the 7 days before Christmas

Sainsbury’s Q3 total retail sales down 2.5 per cent (inc fuel); 29.5 million customer transactions in the 7 days before Christmas

Sainsbury’s Q3 CSR update: Continued progress against our 20×20 Sustainability Plan across all five values

LONDON, 2015-1-7 — /EPR Retail News/ — Sainsbury’s Q3 CSR update: Continued progress against our 20×20 Sustainability Plan across all five values

  • Celebrated 20 years of partnership with The Royal British Legion and ran our biggest ever campaign in support of the Poppy Appeal
  • Reformulated our own-brand lemonade and cola to save 1,310 tonnes of sugar annually from our customers’ baskets equating to 5.2 billion calories
  • First major supermarket to launch Marine Stewardship Council (MSC) certified cod on our in-store café menu
  • Launched seasonal customer recycling programmes, including Poppy and Pumpkin recycling
  • The commemorative chocolate bar featured in our ‘Christmas is for Sharing’ TV advert, raised an additional £500,000 for The Royal British Legion

Mike Coupe, Chief Executive, said: “This quarter we celebrated our 20th year of partnership with The Royal British Legion by staging our biggest ever campaign in support of the annual Poppy Appeal. We welcomed Legion volunteers into our stores across the country, donated all profits from our poppy-inspired merchandise, and invited our customers to round up their bill at checkout to donate the difference. For the first time we ran a TV advert to tell our customers about the different ways they could support the Poppy Appeal at Sainsbury’s.

“Our partnership with the Legion continued into Christmas, as we unveiled our “Christmas is for Sharing” TV advert and a commemorative chocolate bar. We were delighted with the response from our customers, who helped us to raise an additional £500,000 from sales of the bar to support the Legion’s work.

“This quarter also saw an exciting addition to another one of our long-term campaigns – Active Kids – as we announced the appointment of Liverpool striker, Daniel Sturridge as our new ambassador. Alongside Paralympians Ellie Simmonds and Jonnie Peacock, Daniel will support our work to encourage young people to enjoy healthy lifestyles and get into sport.

“All of these are examples of our long-term commitment to causes that are important to our customers and demonstrate how our values make us different.”

Other hightlights from the quarter include

1. Best for food and health

  • Reformulation: We have reformulated our own-brand High Juice squash range to reduce the sugar content, which will remove 946 tonnes of sugar per year. In our own-brand carbonated drinks we have removed a further 1,310 tonnes of sugar per year from our lemonade and cola. Combined these two initiatives remove 8.9 billion calories per year from our customers’ baskets
  • Colleague health: In 2014 we trialled and then established a ‘Health MOT’; an innovative health check that gives our colleagues a personalised health score taking into account health metrics such as Body Mass Index, blood pressure, body fat and hydration levels. In 2014, 84,000 colleagues were offered the opportunity to participate as part of the full store and depot roll out
  • Lighter alcohol: In October we relaunched our Taste the Difference Conegliano Proseccowith the alcohol by volume (ABV) reduced from 11 per cent to 10.5 per cent, which will remove over 1 million units per annum from our customers’ baskets
  • Allergens: As part of our commitment to raising awareness of the needs of customers with allergies and intolerances, we continued our sponsorship of the Allergy Show in Liverpool in October. Attracting 24 per cent more visitors than the previous year, we supported a Cook Zone where we sampled bespoke freefrom recipes to inspire our customers with allergies to Live Well For Less

2. Sourcing with integrity

  • Research and Development: Projects ranging from hen welfare to fruit packaging have been awarded support and expertise to collect and process data. The collection of data will help build more efficient, resilient and secure agriculture supply chains and provide us all with insights and information to help develop successful products, services and innovative farming practices
  • Technical Management Academy: We carried out our first pilot training course on Agency Labour and Prevention of Worker Exploitation. The two-day certified programme was delivered by the Gangmasters Licensing Authority and focused on assisting our suppliers in tackling hidden labour exploitation. It was attended by 12 delegates from across the supply base including meat, fish and fresh produce suppliers
  • Farmer and Grower Groups: Our annual farming conference in December brought together over 650 farmers from our Agricultural Development Groups to share knowledge and inspire innovation, where we announced our investment in the future of British farming through our new scholars programme
  • Sustainable seafood: We are the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on our in-store café menu. As the leading retailer for sustainable seafood, this adds to our range of 150 products that carry the MSC logo and have been sourced from sustainable fisheries

3. Respect for our environment

  • Energy efficiency: Our award winning work to reduce our stores energy consumptioncontinues with 70,000 Light Emitting Diodes (LED) installed to date, saving 40 million kilowatt-hours, equivalent to the annual energy usage of over 4,300 homes. As the clocks went back, our LED promotion for customers provided great value bulbs to help to reduce customers’ energy usage in the home
  • Seasonal recycling: We continued our work to help our customers recycle more, including a pumpkin recycling trial at 10 stores, allowing customers to send their pumpkins to anaerobic digestion following Halloween. Our poppy recycling programme, now in its second year, saw commemorative poppies returned to store to be reused. Finally, in conjunction with 10 water companies we distributed 130,000 fat traps in advance of Christmas, designed to help customers dispose of left over cooking fat without pouring it down the drain

4. Making a positive difference to our community

  • The Royal British Legion: We celebrated 20 years of partnership with The Royal British Legion and ran our biggest ever campaign of support for the Poppy Appeal. Our Christmas advert this year was made in partnership with the Legion and featured a commemorative chocolate bar, which we sold in-store with all profits going to the charity. We made one million bars of chocolate, raising £500,000 for the Legion
  • Active childhoods: England and Liverpool striker Daniel Sturridge was announced as our new ambassador to support campaigns including Active Kids, alongside Paralympians Ellie Simmonds and Jonnie Peacock. Daniel is already proving to be a great role model for young people, through his commitment to sport and his passion for healthy eating
  • Christmas charity engagement: Our stores welcomed their Local Charity partners into store for some festive fundraising, as well as inviting local groups to take part in a weekend of carol singing on 13 and 14 December
  • Food donation: We worked with our supplier, Faccenda, to donate nearly 10,000 turkeys to FareShare in time for Christmas. In partnership with our fresh produce suppliers we also expect to grow our fruit and vegetable donations to 400 tonnes next year, as we continue to help FareShare tackle food poverty in the UK

5. A great place to work

  • Seasonal jobs: We employed over 10,700 temporary colleagues over the Christmas and New Year period to help serve our customers at the busiest time of year, giving many people valuable experience and a stepping stone into the workplace
  • Carers rights: We celebrated another year sponsoring Carers Rights Day and a group of our Diversity Champions attended a reception at the House of Commons to mark the achievements of Carers UK
  • Serving our stores and customers: Over 2,200 of our store support centre colleagues based in offices in London, Manchester, Coventry and Edinburgh pledged over 3,800 days ofsupport in stores over Christmas. This helped us deliver the best possible service to our customers at this busy time of year as well as providing a connection to our stores for our office colleagues
  • Long service: 415 colleagues celebrated their 25 years’ service milestone and 576 colleagues reached 20 years’ service between October and December 2014. This brings the total number of our colleagues to have reached 20 years’ service to over 15,700

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Sainsbury’s Q3 CSR update: Continued progress against our 20x20 Sustainability Plan across all five values

Sainsbury’s Q3 CSR update: Continued progress against our 20×20 Sustainability Plan across all five values

Sainsbury’s announced over 1,000 price cuts on some of its most popular products

LONDON, 2015-1-7 — /EPR Retail News/ — Sainsbury’s has today announced over 1,000 price cuts on some of its most popular products – including British essentials for a Sunday lunch or a full English breakfast.

The retailer is using an annual £150m price investment to cut regular prices on over 1,000 of the most popular items in customers’ baskets – the things customers really buy each week.

Customers will see over 700 new regular prices in supermarkets this week in addition to over 200 put in place following a first round of cuts in November. These are in addition to the thousands of promotions that the supermarket runs each week.

And because it’s Sainsbury’s, responsibly sourced products such as Scottish salmon and British bacon and lamb are among the products that will go down in price.

Sainsbury’s CEO Mike Coupe said: “We are investing £150 million per year for the next three years in some of our customers’ most popular purchases, with a total of 1,000 prices cut since we announced this investment in November. This will come as welcome news to customers who might be feeling the pinch after Christmas.

“These lower everyday prices are a part of our ongoing commitment to offering our customers great quality products at great prices.”

Notes to editors

Further price cuts in details (PDF download)

Full English price cuts* Old New
JS White Sandwich Loaf 800g £1.30 £1.00
JS 8 British pork sausages 454g £1.40 £1.10
JS 12 smoked and unsmoked bacon rashers 2 X 225g £4.00 £3.50
JS salted and unsalted butter 250g £1.10 £0.95
JS Semi-skimmed UHT milk 1L £0.90 £0.70
JS Tomato Ketchup 460g £1.10 £1.00
JS Orange Juice smooth 1L £1.10 £1.00

* Eggs price drop October 2014

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Sainsbury’s announced over 1,000 price cuts on some of its most popular products

Sainsbury’s announced over 1,000 price cuts on some of its most popular products

2,100 Sainsbury’s office workers pledge over 3,800 days of their time to help out in stores over the busy Christmas period

LONDON, 2014-12-22 — /EPR Retail News/ — This year, over 2,100 Sainsbury’s office workers from the retailer’s store support centres in London, Manchester, Coventry and Edinburgh will pledge over 3,800 days of their time to help out in stores over the busy Christmas period.

Sainsbury’s suppliers are also joining in, with more than 480 people from 121 different suppliers pledging an additional 560 days of help – taking the total up to over 4,300 days of extra support. The annual store working initiative runs from Wednesday 17th December to Wednesday 31st December.

Board members and their teams will be helping keep the shelves fully stocked, as the supermarket gears up for its busiest trading days of the year – Sunday 21st to Wednesday 24th December.

For the second time in a row, Sainsbury’s has also won ‘The Grocer 33 Store of the Week’ award, based on metrics such as great customer service and product availability. The extra help from office workers and suppliers over the festive period will ensure that Sainsbury’s customers get the best service possible.

Retail and Operations Director, Roger Burnley said: “It’s fantastic that we have so many colleagues volunteering to help during the busiest time of year and it’s a great opportunity for them to get hands on experience of working in a store. Our teams work incredibly well together and I’m looking forward to us delivering a great service for our customers this Christmas.”

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2,100 Sainsbury’s office workers pledge over 3,800 days of their time to help out in stores over the busy Christmas period

2,100 Sainsbury’s office workers pledge over 3,800 days of their time to help out in stores over the busy Christmas period

Sainsbury’s donates nearly 10,000 turkeys along with other fruit and veg to offer a Christmas dinner to those in need

LONDON, 2014-12-22 — /EPR Retail News/ — Sainsbury’s has pledged a donation of nearly 10,000 turkeys along with other fruit and veg to offer a Christmas dinner to those in need over the week of Christmas.

Taste the Difference and By Sainsbury’s turkeys and turkey crowns are being donated in partnership with poultry supplier Faccenda.

Earlier this month Sainsbury’s also pledged a year’s worth of fruit and veg supplies to charities through its fresh produce suppliers – including the traditional sprouts for Christmas.

Turkey donations alone will provide around 100,000 portions of meat over Christmas week.

Charity Fareshare – which was founded by Sainsbury’s in partnership with Crisis twenty years ago – is adding Christmas food to its traditional year-round donations to charities across the country in the run up to the festive season.

Sainsbury’s Fresh Produce Business Unit Director Charlotte Rhodes, said: “I’m delighted that we’re able to help those in need this Christmas with our donation of turkeys. It adds to our extensive donations of fresh fruit and vegetables and other goods all year round. Together with Fareshare we’re committed to getting food to those who need it most.”

FareShare’s Director of food Mark Varney said: “This is a really welcome addition at this time of year that we can pass onto our charity members across the UK who help some of the most vulnerable and socially excluded people in need. We have the capacity and space to handle large volumes of surplus food and to redistribute it to great and wide effect. We would urge other suppliers and food industry companies that have surplus food, particularly turkeys, to get in touch.”

Notes to editors 

Turkeys donated to Fareshare via Faccenda include Taste the Difference and By Sainsburys birds and crowns – totalling 9,776 units. The equivalent in portion sizes is 100,000.

About Fareshare
FareShare was co-founded by Sainsbury’s and homeless charity Crisis in 1994 and operated as a division of Crisis for 10 years.

Fareshare supports 1,711 local charities and community projects across the UK including breakfast and afterschool clubs for vulnerable children, lunch clubs for elderly people living in isolation, homeless hostels, drop in centres for people recovering from addictions and charities helping people with mental health issues, physical disabilities and health related issues.

Through its charity members Fareshare are helping to feed over 82,000 people every day, redistributing more than 6,400 tonnes of food a year which helps to provide around 13.2 million meals a year.

Donating fruit and veg through a supplier summit

Sainsbury’s has become the first retailer that encouraged its suppliers to work with FareShare and authorised them to divert own branded surplus products to the charity’s network.

Since April 2013 and as a direct result of these introductions to suppliers by Sainsbury’s, FareShare has captured over 495 tonnes of surplus fresh produce from fresh produce suppliers that would otherwise be considered waste. This has been instrumental in providing valuable nutritional products to vulnerable people accessing food at projects supplied by FareShare.

FareShare’s partnership with Sainsbury’s is helping the business to reduce the amount of surplus food and the associated costs involved of returning surplus stock back through the supply chain. In addition, Sainsbury’s works closely with suppliers to encourage the reduction on surplus products appearing, resulting in a more effective and efficient supply chain overall.

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Sainsbury's donates nearly 10,000 turkeys along with other fruit and veg to offer a Christmas dinner to those in need

Sainsbury’s donates nearly 10,000 turkeys along with other fruit and veg to offer a Christmas dinner to those in need

Inspired by a runaway reindeer Sainsbury’s to divert bags of its leftover festive food to help feed herds of the animals across the UK

LONDON, 2014-12-17 — /EPR Retail News/ — A runaway reindeer has inspired Sainsbury’s to divert bags of its leftover festive food to help feed herds of the animals across the UK, helping to prepare them for their busiest season.

When a rare albino reindeer called Tinsel went missing from Freizeland Farm near Nuneaton shortly after arriving, colleagues at the nearby Sainsbury’s store wanted to help the new arrivals settle in by deer-livering a feast of their favourite foods.

Some other stores located close to reindeer farms were quick to follow suit and now a stag-gering number of crates of carrots, cauliflower and cabbage that are not suitable for humans but make perfect animal feed, are being donated to reindeer farms as part of Sainsburys’ scheme to re-distribute surplus food rather than going to waste.

Paul Wain, Sainsbury’s Fosse Park store manager, said: “We always ensure food that can’t be sold in store is used in the most efficient way as part of our commitment to sending no food waste to landfill. Wherever possible, we donate food still fit for consumption to charity, or use it as animal feed or for aerobic digestion.

“When Tinsel went missing the team rallied around to come up with ways to help, and we all agreed that giving him and his friend Holly a taste of our produce to help them settle into their new home would be great. We’re really pleased that other stores have also decided to make donations to reindeer across the country, before the Dancers and Dashers delight thousands of children, excited about an imminent visit from Father Christmas and his helpers.”

Nigel Ryley, Christmas Tree Farmer at Friezeland Farm, said: “We never expected our reindeer arrivals to make quite such a public entrance, but now Tinsel is back home and settling in well, it is fantastic that Sainsbury’s is offering to help give them a taste of their favourite foods with their hampers of veg. The small bottle of whisky thrown in to calm our nerves after the runaway ordeal is equally appreciated!”

Other farms that will receive a donation of surplus food include:

  • Blithbury Reindeer Lodge in Staffordshire
  • The Reindeer Centre in Kent
  • Cheshire Reindeer Lodge in Ellesmere Port
  • Riggmoor Reindeer & Co in North Yorkshire
  • Riverways Farm in Berkshire
  • Swansea Winter Wonderland

Sainsbury’s is committed to supporting food donation partners throughout the year and currently more than 300 of our stores have local food donation partnerships in place to donate fresh food still fit for consumption.

Friezeland Farm is open Monday – Friday, 09:00am – 5:00pm. There’s a chance for families to visit the Winter Wonderland Experience, as well as buy the perfect Christmas tree.

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Inspired by a runaway reindeer Sainsbury’s to divert bags of its leftover festive food to help feed herds of the animals across the UK

Inspired by a runaway reindeer Sainsbury’s to divert bags of its leftover festive food to help feed herds of the animals across the UK

Sainsbury’s enjoys 30% increase in online food orders for the week leading up to Christmas – its biggest online Christmas ever

LONDON, 2014-12-17 — /EPR Retail News/ — Sainsbury’s will enjoy its biggest online Christmas ever this year, with around 30% more food orders taken for the week leading up to Christmas than for a normal week.

The online team are now preparing to make more than 100,000 deliveries in the three days to the 23rd December – the last delivery date before Christmas. The company has taken on more drivers to meet the increased demand and in total over 15,000 colleagues will pick, pack and deliver customer orders in more stores than ever before.

Online shopping is a fast-growing area of Sainsbury’s business and the company’s investment in the pricing of online deliveries has helped to drive the increase in the number of orders. As well as introducing a £1 delivery slot, Sainsbury’s is the only one of the big 4 supermarkets to offer delivery absolutely free after 2pm, Monday through Thursday on orders over £100. The retailer has also reduced the price of its online Delivery Passes. For a one-off payment, Delivery Pass holders can book a one hour delivery slot up to 7 days per week** on a minimum order of just £40. Around 70,000 online customers have taken advantage of this great value deal.

For customers who prefer to pick up their Christmas order from a store, this is the first year they have been able to place their order online through a bespoke Christmas ordering website. The new website is fully optimised to work from a mobile phone and around 40% of orders have already been placed using the site.

Robbie Feather, Sainsbury’s online director, said:

“Our online business is firmly established and growing well. We’ve listened to what our customers have told us, and over the past year we’ve updated our website, improved the recipe and ideas section and lowered delivery costs – all this helps our customers save precious time and money as they shop. Click & Collect gives people added choice, enabling them to shop with us wherever and whenever they want. This will be our busiest online Christmas ever, and we’re geared up to give people the quality, service and customer experience they expect from Sainsbury’s.”

Another first this year is that Sainsbury’s online customers can buy more than just their festive food at www.sainsburys.co.uk. They can now also dress their table and their home with the full range of Sainsbury’s tableware, decorations, crackers and much more, all available on one website.

Notes to Editors

  • For further information, please contact the Sainsbury’s press office on press_office@sainsburys.co.uk or 020 7695 7295
  • *Deliveries  7 days a week from 8am – 11pm (last deliveries on Saturdays and Sundays at 10pm)
  • **Anytime Delivery Pass holders can receive deliveries seven days per week; Midweek Pass holders can receive deliveries on Tuesdays, Wednesdays and Thursdays
  • Customers can place their special Christmas food orders by picking up a leaflet in store or ordering through the new website: http://christmasfood.sainsburys.co.uk. Orders are taken up to 15th December with collection from a participating store on 22nd, 23rd or 24thDecember
  • Sainsbury’s offers Click & Collect for groceries from seven London Underground station car parks – a service that is becoming increasingly popular

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Sainsbury’s enjoys 30% increase in online food orders for the week leading up to Christmas - its biggest online Christmas ever

Sainsbury’s enjoys 30% increase in online food orders for the week leading up to Christmas – its biggest online Christmas ever

Sainsbury’s backs six British farmer and grower projects at its annual farming conference

Sainsbury’s is backing six British farmer and grower projects, the retailer announced at its annual farming conference. From hen welfare to apple packaging, the ‘Big Data’ projects are set to provide insights and information that will help to develop successful products, services and innovative farming practices.

LONDON, 2014-12-10 — /EPR Retail News/ — These pioneering projects will generate data and innovation which will benefit our farmers more broadly in the future. New insights and practices should be transform how Sainsbury’s products are sourced and produced.

Data will be collected, combined and processed in different ways to help test the effects of agricultural practices, provide new insights and develop transformative solutions.

The six awarded projects

  • Large scale data collection and analysis to assess bird health and welfare measures: Campylobacter remains a challenge for the UK poultry meat industry due to its implications for human health, there have been a number of small scale studies that have examined risk factors along with potential interventions. This project aims to identify risk factors in a commercial environment and whether or not Campylobacter has any impact upon broiler health and performance.  It will also determine the relative occurrence of the different strains of Campylobacter and review data gaps
  • Influence of dietary fibre on the gut health and productivity of laying hens: Gut health of the laying hen is a critical determinant of life-time productivity, product quality and the well-being of the hen. This project aims to quantify the production efficiencies of two different methods of increasing dietary fibre in laying hen diets across two bird breeds
  • Perfect packaging: Product quality and its presentation within the Top Fruit sector is of paramount importance for maintaining quality, reducing waste, driving volume and attracting customers. What this project aims to do is to answer the question of ‘Is there a packaging solution that ‘looks good, increases volume and is flexible yet resilient enough to enable utilising the crop within the quality tiers?’
  • Effect of calcium pidolin on egg quality and hen welfare: Calcium Pidolate; believed to deliver beneficial effects to egg shell quality and bird health has been part of laying hen diets for 10-15 years. This project looks at the value of calcium pidolate for improving bird welfare and economic performance of egg production by improving Calcium metabolism
  • Farm and abattoir data to improve genetic evaluations of performance recorded rams: Collect and collate real commercial data to support one of the fundamental factors influencing lamb production; breed and the genetic performance profile of progeny
  • Sharing live diagnostic crop data to improve yields and reduce environmental impact: The project focuses on 10 Lincolnshire pea growers assessing soil type and stone risk to reduce crop damage via biomass imagery. This will help determine treatment recommendations and recording of crop treatments. It will involve collating real time data which feeds into a bespoke app. The app will then deliver insights to farmers which allow for pro-active crop damage limitation, yield forecasting and interaction between growers to they can make informed decisions

Sue Lockhart, Head of Agriculture at Sainsbury’s, said: “We’ve been overwhelmed by the applications from our farmers and growers.  It shows that British farming is thriving with ideas. As we work towards a more sustainable and efficient agricultural industry in the UK we anticipate the ‘Big Data’ projects will support everyone from farmers to customers by offering insight and ideas.

“I look forward to updating on the projects as they progress.

The ‘Big Data’ projects were announced to an audience of approximately 650 farmers and growers from Sainbury’s Farmer Development groups at the Sainsbury’s Farming Conference. The event on Friday 5 December also included an update on the Research and Development projects that were awarded funding last year and in 2012. People also heard about the Apprenticeship programme which started in September which consists of eight placements within Sainsbury’s fresh produce supply chain.

The scholarship programme has been designed in consultation with our farmers and growers and will be delivered in partnership with Imperial College. Developments in science and technology represent huge opportunities for our agriculture and horticulture supply chains and we hope this scholarship will help bring the best talent in the industry.

We hope this scholarship will contribute to these exciting opportunities by bringing together some of the best thinking in our supply chains to capitalise on these developments. Applications for the Programme are open from today until 31 January 2015.

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Sainsbury’s backs six British farmer and grower projects at its annual farming conference

Sainsbury’s backs six British farmer and grower projects at its annual farming conference

Sainsbury’s celebrates 20 years of the food donation network Fareshare it founded with homelessness charity Crisis

Sainsbury’s is celebrating 20 years of Fareshare – the food donation network it founded with homelessness charity Crisis – with a brand new summit that sees fresh fruit and veg donated directly by the UK’s major food producers.

LONDON, 2014-12-8 — /EPR Retail News/ — The summit – launching officially on Monday 8th December – was created last year with heavyweight fruit and vegetable suppliers including Mack and Thanet Earth, which form part of the Fresca Group, the UK’s largest independent fresh produce supplier.

As a result, over a million meals of fresh fruit and vegetables have been donated directly from the field by supermarket’s fruit and vegetable producers so far.

It’s made Sainsbury’s the first retailer in the UK to get suppliers working with food charities direct.

Mark Varney, Director of Food for Fareshare said: “Sainsbury’s has shown strong leadership in its own operation through its food donations – so we’re delighted that they’re encouraging suppliers to do the same.

“Through the summit, our charity partners have received an extra 495 tonnes of fruit and vegetables – nutrition they so desperately require to offer balanced meals to people who really need them.”

Fresca Fresh Produce Operations Director Tim Espley said: “By the very nature of our products there will always be a certain amount we can’t pack for a retailer but which is still perfectly edible. Instead of sending it for composting or animal feed, we prefer to work with Fareshare where we can.

“It has involved us changing practices in our packing factories and our warehouses but it’s very rewarding to hear feedback from the charitiy on how valued our products are.

“The run up to Christmas is our busiest period but working together with Fareshare we’ll be donating as much as we can to support their work.”

Head of Sustainability Paul Crewe said: “Sainsbury’s has pioneered retailer food donations for twenty years. But we wanted to do even more.

“By linking in our major suppliers we’ve created an entirely new way to help those who are in need – particularly offering more crucial nutrition through fruit and veg.

“This isn’t about donating a few dented cans – this is a huge process that makes sure that every bit of surplus food that’s fit for human consumption in our supply chain gets to people who need it.”

Notes to editors

About Fareshare
FareShare was co-founded by Sainsbury’s and homeless charity Crisis in 1994 and operated as a division of Crisis for 10 years. Fareshare supports 1,711 local charities and community projects across the UK including breakfast and afterschool clubs for vulnerable children, lunch clubs for elderly people living in isolation, homeless hostels, drop in centres for people recovering from addictions and charities helping people with mental health issues, physical disabilities and health related issues. Through its charity members Fareshare are helping to feed over 82,000 people every day, redistributing more than 6,400 tonnes of food a year which helps to provide around 13.2 million meals a year.

Donating fruit and veg

Sainsbury’s has become the first retailer that encouraged its suppliers to work with FareShare and authorised them to divert own branded surplus products to the charity’s network.

Since April 2013 and as a direct result of these introductions to suppliers by Sainsbury’s, FareShare has captured over 495 tonnes of surplus fresh produce from fresh produce suppliers that would otherwise be considered waste. This has been instrumental in providing valuable nutritional products to vulnerable people accessing food at projects supplied by FareShare.

FareShare’s partnership with Sainsbury’s is helping the business to reduce the amount of surplus food and the associated costs involved of returning surplus stock back through the supply chain. In addition, Sainsbury’s works closely with suppliers to encourage the reduction on surplus products appearing, resulting in a more effective and efficient supply chain overall.

Sainsbury’s is a zero waste to landfill retailer and all food fit for human consumption that isn’t sold in stores goes to charity partners. Sainsbury’s also runs ‘ugly fruit and veg‘ campaigns in store to help customers.

Fresca Group’s Thanet Earth

Fresca Group is the UK’s largest independent fresh produce supplier, with Mack and Thanet Earth.

Sainsbury’s were instrumental in linking FareShare with fresh produce supplier Thanet Earth. This has meant that since 2013, FareShare has received good quality fresh surplus tomatoes, peppers and cucumbers from Thanet Earth’s greenhouses in Kent.

When spare product becomes available and it’s perfectly good for eating they now offer it to FareShare. FareShare then redistribute it to charities across the UK who transform it into nutritious meals for vulnerable people.

By encouraging Thanet Earth to work with FareShare, Sainsbury’s have unlocked a substantial source of surplus vegetables for people in need in the UK.

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Sainsbury’s celebrates 20 years of the food donation network Fareshare it founded with homelessness charity Crisis

Sainsbury’s celebrates 20 years of the food donation network Fareshare it founded with homelessness charity Crisis

Fair Development Fund combines Comic Relief’s expertise in awarding grants with Sainsbury’s experience and knowledge in farming and food to help producers in developing countries thrive

Fair Development Fund by Comic Relief and Sainsbury’s is a unique partnership that combines Comic Relief’s expertise in awarding grants with Sainsbury’s 145 years of experience and knowledge in farming and food to help producers in developing countries thrive.

LONDON, 2014-11-27 — /EPR Retail News/ — This means that farmers and workers have a better chance of building a sustainable income and brighter future for themselves, their families and their communities.

£4 million has been committed since it started in 2007. The funding provides long-term economic, environmental and social support to farmers and their communities within the Sainsbury’s supply chain.

Judith Batchelar, Director of Sainsbury’s Brand said: “Fair Development Fund is a great way of bringing together Sainsbury’s and Comic Relief to create a partnership that benefits thousands of famers and their communities. What’s really unique about the partnership is the valuable time and expertise offered by Sainsbury’s.  This hands-on approach really improves the fund, and extends how the farmers benefit.”

“I’ve seen first-hand what a difference our investment in farmers and small producers around the world can have. The fund not only benefits the farmers, it extends out to their families and communities which is an important factor to making a sustainable difference in our supply chain, and having a positive impact in the areas we source from.”

Richard Graham, Head of International Grants, Comic Relief, said: “Fair Development Fund is unique as it brings together the expertise of Sainsbury’s and Comic Relief, which producers really value. The producers overseas get fantastic help and support from Sainsbury’s so they better understand the demands of the market. They get Comic Relief’s extensive knowledge of funding small and medium enterprises, together with long term funding.

As a result, the Fund really helps businesses to thrive and grow, deliver real benefit to poor producers and make sure their work is environmentally sustainable.”

Malawian cotton growers

Through the Fair Development Fund £250,000 has been committed to help 7,800 cotton farmers in Malawi work towards producing sustainable Better Cotton Initiative (BCI) cotton for our use over the next three years. The aim is that producer income will also increase by 35% over the three years through good agricultural, environmental, and social practices.

How we’ve helped:

Coffee Sustainability Project, Uganda

This joint initiative between coffee roaster Matthew Algie, ethical trading organisation Twin and the Gumutindo Coffee Cooperative will improve farming practices in Uganda for the benefit of local communities and develop top quality coffee for customers in Sainsbury’s cafes.

Tanzanian tea farmers

The Fair Development Fund has allocated £250,000 to a project in Tanzania involving 11,000 small scale tea famers. The main objectives are to rehabilitate a growing area and to provide training to the farmers on the latest good agricultural and environmental practices.

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Fair Development Fund combines Comic Relief's expertise in awarding grants with Sainsbury's experience and knowledge in farming and food to help producers in developing countries thrive

Fair Development Fund combines Comic Relief’s expertise in awarding grants with Sainsbury’s experience and knowledge in farming and food to help producers in developing countries thrive

 

Sainsbury’s to take part in the Black Friday sales craze for the first time this week

LONDON, 2014-11-24 — /EPR Retail News/ — Sainsbury’s will be taking part in the Black Friday sales craze for the first time this week, with amazing prices on a range of selected products. Over 141 million customers shopped at the event in the US last year, with more UK retailers taking part in recent years, planting it firmly on the retail calendar.

The event will be run in 485 stores with a “when it’s gone, it’s gone” policy. There will be fantastic prices on thirteen product lines, including TVs, tablets, audio products and kitchen electricals. Nectar customers will receive information about the deals on Wednesday 26 November, but nothing will be released before then.

Roger Burnley, Director of Retail and Operations at Sainsbury’s said: “This is a great way to give our customers some fantastic deals on products before Christmas. It’s a competitive market, so it felt right to be part of the mix this year and kick off the busiest trading time of the year with a popular sales event.”

Notes to editors

  • Starts Friday, 28 November and will last for three days or while stocks last
  • 485 stores are taking part. There will be bespoke area marked with promotional material in store to display the merchandise
  • Customers will only be able to buy one of each product
  • Opening hours will not be extended. Offers will be live from 01.00 AM in 24 hour stores and live for normal store opening in all other stores
  • Customers and colleagues cannot reserve or hold back products

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Sainsbury’s to take part in the Black Friday sales craze for the first time this week

Sainsbury’s to take part in the Black Friday sales craze for the first time this week

Sainsbury’s unveils advertising campaign featuring an account of the 1914 First World War Christmas truce

Sainsbury’s has unveiled a poignant new advertising campaign featuring an account of the 1914 First World War Christmas truce to screens in millions of homes. Called Christmas is for Sharing, the full length 3’ 20” TV ad aired for the first time last night in the Coronation Street ad break to help raise funds and awareness of The Royal British Legion’s work supporting servicemen and women.

LONDON, 2014-11-13— /EPR Retail News/ — Directed by Ringan Ledwidge, the advert is a creative interpretation of Christmas Day 1914, when British and German soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. Sainsbury’s and The Royal British Legion have sought to make the portrayal of the truce as accurate as possible, basing it on original reports and letters, as well as working with historians throughout the development and production process.

In the ad, the story is told from the perspective of a young British soldier who dares to venture from his trench onto No Man’s Land to greet his rivals and come together in a football game. He shares a moment of connection and friendship with a young German soldier and, as the truce ends and they return to their trenches, the German soldier is moved to discover that his British friend has hidden the gift of a chocolate bar in his pocket.

Marking 20 years of support

The campaign is the latest expression of Sainsbury’s 20 year relationship with The Royal British Legion. The chocolate bar featured within the advert will be available for Sainsbury’s customers to buy for £1 in the run up to Christmas, with all profits donated to The Royal British Legion. The limited edition 100g Taste the Difference Belgian Milk Chocolate bar is manufactured in Ypres, Belgium, and features the same period packaging seen in the ad.

Sainsbury’s is one of the biggest supporters of the Legion and waits until after Armistice Day to launch its annual Christmas campaign so that stores can remain focused on raising funds for the Poppy Appeal. In 2013 alone, Sainsbury’s raised around £4.5m for the charity through hosting Legion volunteers instore to offer poppies, as well as from the sales of an exclusive range of poppy products and colleague, supplier and customer fundraising.

Charles Byrne, Director of Fundraising for The Royal British Legion, commented: “We’re very proud of our 20 year partnership with Sainsbury’s and this campaign is particularly important. 100 years on from the 1914 Christmas truce, the campaign remembers the fallen, while helping to raise vital funds to support the future of living. Established after the First World War, The Royal British Legion continues its work to support members of the Armed Forces, ex-Service men and women and their families, now and for the rest of their lives.”

Mark Given, Head of Brand Communications, Sainsbury’s, commented: “Christmas is a special time of year when people come together to share simple moments and kindnesses. This year, we wanted to reflect that theme of sharing in our Christmas campaign through the lens of one of the most extraordinary moments of sharing in modern history, when on Christmas Day 1914, British and German soldiers laid down their arms, and came together on neutral territory to share stories, mementoes and even a game of football.

“The Christmas truce is an emotive and cherished story in our history that is especially poignant in this First World War centenary year. That’s why we have worked together closely with the Legion to ensure we bring this moment to life with authenticity and respect.

“We know many of our customers feel as passionately about the incredible work of the Legion as we do. We hope our campaign will raise awareness and funds for the Legion and inspire our customers to share a memorable Christmas with family and friends.”

Sainsbury’s Christmas – The making of our Christmas ad

Sainsbury’s Christmas – The story behind our Christmas ad

Notes to editors

Sainsbury’s and The Royal British Legion

The Royal British Legion is the UK’s leading Armed Forces charity providing practical, emotional and financial support to all members of the British Armed Forces, veterans of all ages and their families – all year round. The Legion spends £1.4 million each week providing care to families coping with the loss of a loved one including family breaks away, help at home to adapt to independent living, money and careers advice, and residential care. Sainsbury’s is a proud supporter of the Armed Forces and has been a key partner of The Royal British Legion for 20 years. In 2013 Sainsbury’s raised over £4.5m for the charity through colleague, supplier and customer fundraising and an exclusive range of poppy products. This year, in addition to the funds raised by the chocolate bar sales, The Royal British Legion will be one of Sainsbury’s charity Christmas card partners, and will receive monies from each pack sold.

Sainsbury’s Christmas Brand Ad Campaign

The 3 minute and 20 second commercial, produced by AMV BBDO, aired in a solus ad break as part of ITV’s Proud to Present initiative, including a bespoke introduction with the ITV logo and voiceover. The ad will be exclusive to ITV channels in the first week of the campaign, running from 12 November to 16 November. Shorter versions of the commercial will be scheduled throughout peak-time programming on ITV’s flagship channel in the run up to the festive season.

The partnership with ITV Commercial, which spans on-air and digital platforms, will include a takeover of the ITV Player homepage from 12 to 24 November 2014. The campaign will also be digitally extended using ITV’s innovative ad format, Ad Sync within The X Factor app when the ad airs during the live show of The X Factor on Saturday 15 November 2014.

The ad will be featured alongside two additional pieces of content – ‘The story behind the story’ and a short documentary on the making of the advert.

Christmas is for Sharing will run in addition to Sainsbury’s traditional food focused Christmas advertising campaign. Key ad spots:

  • Coronation Street 3”20 – 12th November ITV
  • Emmerdale 90” – 13th November 7:15 ITV
  • X Factor 3”20– 15th November 8:30 ITV

Ad credits

  • Director: Ringan Ledwidge
  • Creative Agency: AMV BBDO
  • Media Agency: PHD
  • Production Company: Rattling Stick
  • Grade: ETC – Aubrey Woodiwiss
  • Edit: Work – Rich Orrick
  • Audio post-production: Wave – Aaron Reynolds, Woodwork music

Woodland Trust starts tree planting at Scotland’s First World War Centenary Wood with the support of Sainsbury’s

LONDON, 2014-11-3— /EPR Retail News/ — Woodland Trust starts tree planting today at Scotland’s First World War Centenary Wood with the support of Sainsbury’s. Located in Dreghorn Woods in the Pentland Hills, the first tree will be planted by Margaret Murison a Woodland Trust supporter to commemorate her relatives that fell in the First World War.

  • Sainsbury’s to support First World War Centenary Woods
  • Dreghorn Woods in the Pentland Hills is one of four Centenary Woods
  • Local woman picked to plant first commemorative tree for fallen relative

Margaret Murison will plant an oak tree to mark her grandfather and great-uncle who fell on the same day at the Battle of Ypres. 400 school children will also be getting involved to plant trees in the wood, alongside Sainsbury’s colleagues.

Sainsbury’s is marking its ten year partnership with the Woodland Trust by supporting the charity’s commemorative First World War Centenary Woods project. Customers who buy Sainsbury’s Woodland free range eggs, chicken and turkey will not only be buying higher welfare produce – they will be helping to create four lasting memorial woodlands for those affected by the Great War across the UK.

Over the next two years a total of 50,000 native trees will be planted at Dreghorn Woods on the MOD training estate in the Pentland Hills near Edinburgh, including 10,000 which will be planted by schoolchildren and members of the public during special planting days.

Margaret Murison from West Calder said: “My grandfather William Balmer and his brother John enlisted on the same day; their numbers in the 2nd Battalion, Seaforth Highlanders are consecutive. Both died at the Battle of Ypres on April 11 1917, a date I always remember and always mark.

“Since my mother died I’m the closest family member to them now, and I feel even closer because of this Woodland Trust project. Planting trees in memory of these fallen heroes is a wonderful idea. I’ve always wanted to go and see my grandfather’s grave, but there’s not a very high chance of doing that now.

“This is something positive I can do which gives his memory standing. It’s something that’s growing, something that’s living, something that’s fresh and lovely.”

Carol Evans, director of the Woodland Trust Scotland said: “The Centenary Woods are a tribute to everyone who helped with the war effort.

“We’re immensely proud to be planting millions of trees with the support of our lead partner Sainsbury’s as well as many individuals and organisations to remember that sacrifice and to create new woods for people and wildlife to enjoy.”

Marc Watson, Sainsbury’s Edinburgh Longstone store manager added: “It’s an honour to be part of the first tree planting at the Scottish Centenary Wood. Sainsbury’s has been supporting the charity for 10 years and we’re proud to continue this partnership with the support of Woodland Trust’s centenary project.”

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Photo credit Marc Watson

Photo credit Marc Watson

Sainsbury’s celebrates 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal

LONDON, 2014-11-3— /EPR Retail News/ — Sainsbury’s is celebrating 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal. The retailer hopes to raise more than ever by increasing its support across merchandise, in-store donation, and for the first time ever, a TV advert with striking animations to drive donations and raise awareness of the national cause.

  • First TV advert to support The Royal British Legion showcasing Sainsbury’s exclusive merchandise and unique Poppy Recycling
  • Retailer aims to make more than ever for the charity
  • Sainsbury’s is amongst longest standing partners of The Royal British Legion

Customers can support The Royal British Legion in various ways through Sainsbury’s from donating to a poppy collector, buying exclusive merchandise – including a tote bag by British designer Amanda Wakeley, rounding up their shopping bill at the till or making a £1 donation through online shopping.

To further support The Royal British Legion and the iconic poppy pin, Sainsbury’s is the only place offering poppy recycling after Armistice Day. Launched last year, the scheme enables the charity to save vital funds by reusing or recycling the poppies donated.

Funds donated by Sainsbury’s customers and colleagues from last year alone amounted to over £4.5m and were used to support vital services provided to ex-service personnel and their families by The Royal British Legion, such as its Breaks Service, which provides adventure breaks for children and teenagers who can often feel isolated or to enabling a bereaved family to spend some time together.

Sarah Ellis, Head of CR&S at Sainsbury’s, said: “We are always delighted to welcome poppy collectors into our stores and this year customers and colleagues are more involved than ever. Whether you choose to wear a poppy, round up your bill or buy an Amanda Wakeley tote bag you’ll know it all goes to help a great cause which is particularly pertinent during the centenary of First World War.”

Charles Byrne, Head of Fundraising at The Royal British Legion, said: “Sainsbury’s has been a corporate partner of the Legion for over 20 years, and this support has helped us provide vital care to the British Armed Forces past and present, and their loved ones. We’re thrilled with the high level of support from Sainsbury’s this year and are extremely grateful for our growing relationship.

Notes to Editors

All profits from the exclusive range of poppy products on sale will be donated to The Royal British Legion. This will include two jute bags designed by British fashion designer, Amanda Wakeley, sold exclusively at Sainsbury’s.

Customers will also be able to ‘round up’ their bill at checkout to the nearest pound and donate the difference to The Royal British Legion.

This Halloween Sainsbury’s launches Pumpkin recycling to help get customers composting

LONDON, 2014-10-29— /EPR Retail News/ — As Halloween approaches, Sainsbury’s launches a recycling special to help get customers composting. Sainsbury’s expects to sell just over one million pumpkins this week, as the spooky day looms. But once they’re carved, pumpkins are often thrown away – even though they are easily recycled.

This year, all pumpkins sold in Sainsbury’s will display information about how customers can recycle them locally through Recycle Now once the Halloween celebrations are over.

From Wednesday 29 October, customers in ten trial stores will also be able to bring their pumpkins back to store to be turned into energy by Sainsbury’s waste partners Biffa.

The collected pumpkins will join other food waste from Sainsbury’s in anaerobic digestion, being converted into energy which in some cases powers Sainsbury’s stores.

The scheme will not only help customers compost their pumpkins at ten locations, but also attract attention to council collections to get more customers across the country composting at home.

Sainsbury’s Head of Sustainability, Paul Crewe, said: “We know that lots of people will be buying a pumpkin this Halloween – but what happens after we’ve carved it?

“There’s nothing more gruesome than a pumpkin past its best – so we want to make sure that once the spooky festivities are over we’re helping customers to get rid of their pumpkins in the right way.”

Sainsbury’s unsold pumpkins are already donated or sent to zoos.

The scheme is the latest in a series of recycling ideas generated by Sainsbury’s colleagues – including Easter egg recycling and Christmas card recycling.

Notes to Editors

Information on how to recycle pumpkins – including local authority composting facilities via the Recycle Now website – will be displayed with pumpkins on sale in Sainsbury’s stores.

Pumpkin recycling points are available in the recycling areas of the following stores:

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This Halloween Sainsbury’s launches Pumpkin recycling to help get customers composting

This Halloween Sainsbury’s launches Pumpkin recycling to help get customers composting

English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

LONDON, 2014-10-29— /EPR Retail News/ — England and Liverpool star Daniel Sturridge joins Sainsbury’s in a new, long-term partnership. Sturridge will be the face of several initiatives including Active Kids, to encourage children of all ages and abilities to lead healthier, more active lifestyles.

The rising star of English football will front a variety of Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet. He joins fellow Sainsbury’s ambassadors, London 2012 Paralympic Gold Medallists Ellie Simmonds and Jonnie Peacock, to star in Sainsbury’s Active Kids 2015 campaign, launching in the New Year.

In addition to fronting Sainsbury’s famous Active Kids voucher collection scheme – which has brought over £150 million pounds worth of equipment and experiences to schools and organisations across the UK since 2005 – Sturridge will also help support a range of the brand’s wider healthy lifestyle partnerships including Sport Relief, the Sainsbury’s School Games and Sainsbury’s Summer Series with British Athletics.

New Sainsbury’s ambassador Daniel Sturridge said: “Encouraging children to be active and enjoy sport is a real passion of mine. I’m proud to be partnering with Sainsbury’s to give children all over the country the opportunity to lead healthier lifestyles. I remember the launch of Active Kids in my school and the difference it made to our PE lessons and look forward to seeing even more children benefit from it.”

Tara Hewitt, Sainsbury’s Head of Sponsorship, added: “We’re thrilled to have signed Daniel, admired by parents and kids alike, he’s the perfect choice to help us inspire a new generation. Our ambassadors are a key part of our commitment to get 20 million kids active by 2020 and make a positive difference in the communities we serve.”

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English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

Sainsbury’s announces their ‘Super Toy Sale’ where all toys will be available for up to half price!

Christmas is an expensive time of year for families and Sainsbury’s is helping customers across the nation save a whopping £13 million on Christmas gifts this year.

  • Up to half price on ALL toys including big brands. Don’t miss out!
  • Sainsbury’s helps parents make super savings on quality toys

LONDON, 2014-10-21— /EPR Retail News/ — The week shoppers have been waiting to kick start their Christmas shopping with massive savings has arrived – Sainsbury’s has announced their ‘Super Toy Sale’ – a week-long promotion, where all toys will be available for up to half price! The offer starts on Wednesday 22nd October and will run until Tuesday 28th October, in nearly 500 stores. Every toy will be included in the sale allowing customers to purchase with 25 per cent to 50 per cent off the original price.

With the big day less than two months away it pays to stock up early with top brands like LEGO and Barbie and quality own label toys such as Grow & Play. With more than 50 per cent of all annual toy sales being made between now and Christmas, Sainsbury’s has revealed its top 10 toy discounts to help make money go further.

Top Brands discounted include:

  • ALL Nerf, 50% Discount
  • ALL Barbie, 50% Discount
  • ALL Star Wars, 50% Discount
  • ALL Thomas the Tank Engine, 50% Discount
  • ALL Disney Princess, Save 1/3rd
  • ALL Monster High, Save 1/3rd
  • ALL Turtles, Save 1/3rd
  • ALL Fisher Price, Save 1/3rd
  • ALL Leapfrog, Save 1/3rd
  • ALL Lego Toys, 25% Discount

Each year 250m toys are sold in the UK, with 15m sold in Sainsbury’s stores. A massive 40 per cent of the 15m are sold during the toy promotion.

Liz Stanley, toy buyer at Sainsbury’s, said of the promotion: “We want to reduce stress for our customers this Christmas by giving them the opportunity to get their hands on some of this year’s must-have toys at great value.

“Children can enjoy a selection of great quality toys including The Hot Wheels T-Rex Takedown, Baby Annabell Bathtime doll, The Vtech Alphabet train and our own Dino valley control centre.”

The promotion is only available in store and will run from 22nd to 28th October 2014.

Notes to editors:
Terms and conditions: Subject to availability. Selected stores only. While stocks last. Not available in Sainsbury’s Centrals, Locals and Online. Offer starts at store opening on Wednesday 22nd October and ends at store closing on Tuesday 28th October 2014.

Top 10 Toys:

Product Normal Price Sale Price Discount
Vtech Push and Ride Alphabet Train £49.99 £24.99 50%
Barbie Mermaid Big Box £39.99 £19.99 50%
Hot Wheels T-Rex Takedown £44.99 £22.49 50%
Happyland Village Set £59.99 £29.99 50%
Baby Annabell Bathtime £44.99 £22.49 50%
Grow & Play Superset Keyboard £39.99 £19.99 50%
Dino Valley Control Centre £39.99 £19.99 50%
Turtles Z-line Ninjas + 2 Figures £49.99 £24.99 50%
Citroen DS3 WRC 1:10 Scale RC £49.99 £24.99 50%
Motor Mania Fire Engine £29.99 £14.99 50%

Sainsbury’s is the seventh largest toy retailer in the UK and the third fastest growing toy retailer in the market.

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Sainsbury’s announces their ‘Super Toy Sale’ where all toys will be available for up to half price!

Sainsbury’s announces their ‘Super Toy Sale’ where all toys will be available for up to half price!

Sainsbury’s reduces alcohol content of its Taste the Difference Prosecco Conegliano without compromising on taste

LONDON, 2014-10-14— /EPR Retail News/ — Sainsbury’s is proud to announce the removal of nearly one million units from customers’ annual alcohol consumption through the reformulation of our Taste the Difference Prosecco Conegliano.

The sparkling wine’s average alcohol content (ABV) has been reduced from 11% to 10.5%, without compromising on taste.

As part of our 20×20 commitments, Sainsbury’s has pledged to double the sales of lighter alcohol wines by 2020. Sainsbury’s Taste the Difference Prosecco is a DOCG status wine, sourced from the heartland of the Conegliano region and made by Cantine Riunite. It’s the biggest selling Taste the Difference drinks line and is available in a number of formats – 75cl bottle, a 1.5l magnum, a 20cl single serve and a 37.5cl half bottle – making it suitable for a variety of customer needs and occasions.

Sainsbury’s Winemaker Ryan Carter adds: ‘We take responsible drinking and the requirements of our customers very seriously. We were the first retailer to adopt the Department of Health’s guidelines on alcohol labelling and introduced calorie labelling on own brand wines earlier this year. This new liquid is the result of collaboration between Cantine Riunite’s winemakers and our in-house team. I am pleased to have been able to achieve this reduction to our Taste the Difference Prosecco – it is a technically challenging process and we worked hard for our customers to ensure it scored parity on taste with the 11% blend during customer taste testing.’

Public Health Minister, Jane Ellison said: “I very much welcome Sainsbury’s move to lower the alcohol content of their Taste the Difference Prosecco. This will help customers to reduce the alcohol units they consume and I would encourage all retailers to look at similar initiatives.”

To help customers make informed choices, the ABV information on Sainsbury’s own brand wines is printed in large font, positioned on the left hand side of the front label, making it as clear as possible for customers. Sainsbury’s has always championed simple, clear nutritional labelling across all own label food and drink products – we were the first to use traffic light labelling on front of pack nine years ago.

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Sainsbury’s reduces alcohol content of its Taste the Difference Prosecco Conegliano without compromising on taste

Sainsbury’s reduces alcohol content of its Taste the Difference Prosecco Conegliano without compromising on taste

Sainsbury’s announces the winners of their inaugural Children’s Book Awards

LONDON, 2014-10-13— /EPR Retail News/ — Sainsbury’s, the UK’s third largest supermarket and a major player in children’s book retailing, has today announced the winners of their inaugural Children’s Book Awards.

  • Three winners revealed, each to receive £1,000 prize
  • Six runners up also shortlisted by judges
  • All nine books will be £3 when they launch in stores today

The winning author of each category will receive a prize of £1,000 and all winning titles and shortlisted books will be promoted at £3 when they launch in Sainsbury’s stores today marking the key trading period leading up to Christmas 2014.

Category Winner Runners Up
Baby and Toddler That’s Not My Piglet: Fiona Watt (Usborne) Alphaprints 123 (Priddy)

Flip Flap Safari (Nosey Crow)

PIGLET
Picture Books There’s a Lion in My Cornflakes: Michelle Robinson (Bloomsbury) Train! (Little Tiger)

Hector and the Big Bad Knight (Scholastic)

LION
Fiction for age 5-9 years Buckle and Squash and the Monstrous Moat Dragon: Sarah Courtault (Macmillan) Timmy Failure: Mistakes Were Made (Walker)

The Royal Babysitters (Bloomsbury)

DRAGON

Earlier this year, Sainsbury’s is invited all their current children’s book publishers to nominate up to two books for each of the three award categories: Baby and Toddler, Picture Books; and Fiction for age 5-9 years.

The judging panel, chaired by Louise Ward, Sainsbury’s children’s range book buyer comprised of acclaimed author Phil Earle, award winning illustrator Sarah McIntyre and Sainsbury’s children’s book buying team. The judges’ shortlisted three books per category before selecting each winner.

Phil Earle, children’s author and judge commented on the Awards saying: “There was such talent on show in the books submitted, I’ve no doubt the shortlisted titles, and indeed the winner, will delight our most discerning readers, children!”

Sarah McIntyre, illustrator and fellow judge added: “Picture books are my real passion, so I had a wonderful time reading my way through the entries. Awards such as this one highlight the fact that children’s books aren’t just about nostalgia, but that Britain is producing exciting new stories all the time. I’m very proud to be part of this!”

Louise Ward, Sainsbury’s children’s range book buyer comments: “We are very proud of our first ever Sainsbury’s Children’s Book Awards, the whole journey has been really exciting and all made possible because of our great publishers, authors and illustrators.”

Sainsbury’s sells children’s books in more than 300 supermarket stores across the UK. In 2011 Sainsbury’s re-launched its range of own-brand children’s books and in 2013 was awarded the title “Children’s Bookseller of the Year” at The Bookseller Industry Awards.

Sainsbury’s launches new campaign to explain its new approach to pricing for customers

LONDON, 2014-9-26— /EPR Retail News/ — Sainsbury’s is launching a new campaign across TV, print and in-store which explains a new approach to pricing for customers. This is the result of an 18 month commitment by the business to lower the regular prices of products across the grocery business.

For customers this means that they can buy what they like, when they like because the regular price of those products will be affordable everyday rather than just when that product is on promotion.

Sainsbury’s Marketing Director Sarah Warby said: “Customers tell us they find supermarket prices and promotions confusing and don’t always know who to trust when it comes to getting good value.

“So we’ve taken this feedback on board and we’re making it easier for customers to buy the products they love, whenever they like, safe in the knowledge that they can get good value all the time on all products, without having to wait for promotions.

“We will continue to run as many promotions as before and they will be just as competitive, but customers now have the added reassurance that prices will always be great value at Sainsbury’s, both on and off promotion.

The changes being made include 

  • Lowering base prices on thousands of lines within the food business
  • Simplifying Brand Match to make it clear that we match Asda’s prices on brands – even when they’re on promotion, starting 2nd October
  • Making the customer experience simpler, by: removing confusing price mechanics like fractions and percentages, consistently using round pound pricing for more of our products and moving to clearer and simpler shelf edge labels and point of sale

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